Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Christina Crawford named vice president of Flowers Communications Group

(April 19, 2010) Flowers Communications Group has announced the appointment of Christina Crawford to Vice President.  As the Chicago-based multicultural public relations agency continues to expand and evolve after nearly 20 years in business, talented professionals like Crawford help to elevate not only the quality of work, but the strategic thinking and planning that entails developing and executing award-winning programs and campaigns on behalf of clients.

In her new role, Crawford will lead key accounts in the agency's Consumer Brands Group portfolio.  She also will support new business efforts, assist with priority internal initiatives, and have increased external visibility for the agency.  "I am excited to join the leadership team of FCG at a time when multicultural marketing is increasingly becoming a game-changer for more brands and organizations," said Crawford. 

Prior to joining FCG in 2008, Crawford established herself as a multi-faceted PR practitioner with both agency and private-sector experience, working for and on behalf of local, national and international brands and clients. Her background in both corporate and consumer communications has helped shaped her approach to be a transparent partner with clients to help them achieve their business goals.

"Strong companies are built around employees who are assets, who continue to bring fresh, innovative ideas to the table which enable them to stay ahead of the pack," said Rashada Whitehead, Managing Director, FCG.  "In our industry, having these resources is not an option, rather a necessity, and Christina is an invaluable resource. Her track record and work ethic speaks for itself."

About Flowers Communications Group
Flowers Communications Group is an independent-owned, multicultural communications agency based in Chicago, with the mission to provide quality public relations and integrated marketing programs that reach and respect ethnic audiences. FCG's current client roster includes American Honda Motor Co., the Chicago White Sox, Green Park, McDonald's, MillerCoors, Sears Holdings and Wells Fargo.

Learn more and stay connected to FCG through BLOOM by visiting www.flowerscomm.com/bloom, or the agency's website at www.flowerscomm.com

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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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