ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
Copyright (c)
2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of April 14 - 20 'Idol'
jumps back on top; Presidential debate leads ABC's network win
(April
22, 2008) After two weeks of being bounced out of the No.1 spot by NCAA
basketball, Fox's "American Idol" returned to its usual position at the
head of the top 25 most popular shows of the week. The Democratic
presidential debate took third place, with nearly two million black
viewers tuning in [The ABC News Special was No. 13 in white households].
The debates gave ABC the momentum to be the most watched network of the
week with seven programs on the chart. CBS and Fox tied for second place
among the networks with six each.
The total number of black viewers watching the top 25 shows, according to
Nielsen Media Research, was 33.4 million, or five percent fewer than the
previous week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
AMERICAN
IDOL-TUE
FOX
6.9
2.491
2
DANCING W/
THE STARS
ABC
5.0
1.807
3
ABC NEWS:
DEM PRES DEBATE
ABC
5.0
1.809
4
AMERICAN
IDOL-WED
FOX
5.0
1.813
5
LAW AND
ORDER:SVU
NBC
4.4
1.575
6
HELL'S
KITCHEN
FOX
5.1
1.821
7
CSI: MIAMI
CBS
3.8
1.367
8
CSI: NY
CBS
4.1
1.488
9
DANCING
W/STARS RESULTS
ABC
4.1
1.457
10
DON'T FORGET
THE LYRICS
FOX
4.1
1.457
11
DESPERATE
HOUSEWIVES
ABC
3.8
1.363
12
WITHOUT A
TRACE
CBS
3.5
1.271
13
OPRAH'S BIG
GIVE
ABC
3.5
1.270
14
NCIS
CBS
3.5
1.248
15
AMERICA'S
TOP MODEL-4
CW
3.0
1.085
16
GAME,
THE-SUN
CW
3.0
1.074
17
SAMANTHA
WHO?
ABC
2.7
.984
18
CRIMINAL
MINDS
CBS
2.9
1.034
19
BROTHERS &
SISTERS
ABC
2.7
.954
20
CSI
CBS
2.9
1.055
21
SMARTER THAN
5TH GRADER
FOX
3.0
1.067
22
DEAL OR NO
DEAL-MON
NBC
2.7
.977
23
SMALLVILLE
CW
2.9
1.043
24
LAW AND
ORDER:SVU-SUN
NBC
2.7
.972
25
AMERICAS
MOST WANTED
FOX
2.7
.969
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Hear presentations from: Arbitron
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Nia Enterprises
Nielsen
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
