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 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Soul Train, Spotset partner on radio vignettes marking show's 40 years

(April 15, 2011) It's been the hippest trip in America since 1971.  Soul Train, the longest, continuous, first run syndicated program in television history, is celebrating 40 years this year.  Soul Train Holdings has created original radio vignettes celebrating the musical impact of the show and their legendary guests. 

Through :30 and :60 radio vignettes on selected radio stations, Soul Train will spotlight its long-standing relationship with generations of musical artists and American audiences.  Memphis TN-based Spotset Radio Network is the exclusive provider of Soul Train Radio and will distribute the show through their advertiser-customized unwired national radio network.

"We've incorporated the best sound bites, greatest musical performances, the distinctive voice of Don Cornelius, the unforgettable Soul Train sound signatures and they're all perfectly suited for radio," explains Kenard Gibbs, Partner/CEO of Soul Train Holdings.  Spotset Radio CEO Howard Robertson added, "Rarely, can advertisers combine their own brand equity with one of the most iconic and enduring brands in entertainment history.  It's a perfect storm of advertising opportunity."

Unlike traditional syndicated radio features that are exclusively placed on one network affiliate per market, Soul Train Radio will air on America's top Urban AC and Urban Oldies stations (two or three stations deep in some cases) in the markets specifically tailored to sponsoring advertisers' needs.  This thorough coverage and complete flexibility is synonymous with unwired networks that Spotset Radio has provided for advertisers including: General Mills, Nationwide Insurance, the U.S. Navy, the Tennessee Lottery and many others.  

Soul Train Holdings was created following the acquisition of the iconic franchise and catalog of more than 1100 hours of archival footage from Don Cornelius Productions in June 2008 by Inter Media Partners and Madvision Entertainment and is part of Vibe Holdings, LLC.  For more information on Soul Train Radio contact Aryen Moore-Alston amoore@spotsetnetwork.com

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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