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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of April 12 - 18
Fox overtakes CBS as most-watched network in black households

(April 21, 2010) In rare upset, Fox took a substantial lead over CBS as the most watched network in black households during the second week in April. With its usual flagship American Idol leading the way, Fox benefited from the growing popularity of Glee and Human Target is gaining more audience.

Fox claimed 11 million black viewers for six of its programs of the Top 25 chart. CBS dropped to 9.4 million viewers for only six shows on the chart. ABC doubled its Top 25 audience from the previous week to 7 million for six shows.

The total number of viewers watching the Top 25 shows in black homes, according to Nielsen, was 30.9 million, or 6.9 percent fewer than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

AMERICAN IDOL-TUESDAY

FOX

9.7

1,814

2

DANCING WITH THE STARS

ABC

9.7

1,825

3

AMERICAN IDOL-WEDNESDAY

FOX

9.4

2,016

4

CSI: MIAMI

CBS

8.3

1,536

5

NCIS: LOS ANGELES

CBS

7.7

1,380

6

DANCING W/STARS RESULTS

ABC

7.3

1,416

7

CRIMINAL MINDS

CBS

6.9

1,348

8

CSI: NY

CBS

6.9

1,309

9

NCIS

CBS

6.8

1,135

10

GLEE

FOX

6.8

1,340

11

24

FOX

6.6

1,302

12

THE MENTALIST

CBS

6.5

1,163

13

CSI

CBS

6.5

1,118

14

DESPERATE HOUSEWIVES

ABC

6.2

1,201

15

THE  GOOD WIFE

CBS

5.9

1,122

16

LAW & ORDER:SVU-SAT

NBC

5.6

919

17

HUMAN TARGET

FOX

5.4

1,156

18

CASTLE

ABC

5.4

909

19

HOUSE

FOX

5.3

1,081

20

BROTHERS & SISTERS

ABC

5.2

894

21

LAW AND ORDER:SVU

NBC

5.2

881

22

FAMILY GUY

FOX

5.1

1,195

23

CLEVELAND

FOX

4.9

1,142

24

60 MINUTES

CBS

4.9

866

25

FLASHFORWARD

ABC

4.9

838

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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