The Week of April 10 - 16
Nielsen’s cable rankings now reflect BET’s dominance among top 25 favorite shows
 
(April 20, 2006) After addressing questions from Black Entertainment Television about its formula for calculating black households’ primetime cable viewing habits, Nielsen has refined its methodology for its weekly rankings. The list, which Target Market News has been publishing exclusively since the beginning of the year, now reflects BET dominance among the most popular cable programs with black viewers. [More information about how the methodology has changed will be reported soon.]

The winner for the second week in April, however, was World Wrestling Entertainment, which attracted 836,000 black homes to its Monday night show. BET’s three most popular programs took second, third and fourth place. The new methodology increases the number of adult-oriented programs on the list and includes programs watched live and recorded shows viewed the same day they aired. The networks other than BET placing multiple winners on the list were USA with four and TNT with three.

The overall number of black households watching the top 25 cable programs was 14.7 million.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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