HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Essence releases results from study on black women's attitudes on beauty

(April 19, 2011) In its first segmentation study on African-American women and their psychographics around beauty, ESSENCE uncovers the unique mindset of the most passionate beauty consumers, African-American women. Smart Beauty V: A Revealing Look at the Mindset of Passionate African-American Beauty Consumers shows African-American women to be twice as likely to feel positive about their beauty.  In addition, the study discovers four distinct beauty archetypes among African-American women based on mindset, product usage and knowledge.

The fifth installment of the Smart Beauty series, developed in conjunction with New York-based research firm Insight, looks at the distinct personality profiles that exist within the African-American market relative to the General Market; focusing on the psychographics that drive the beauty purchasing behavior of African-American women across hair, skin, cosmetics, fragrance and personal care.

The Smart Beauty V presentation was hosted by ESSENCE's Beauty Director Corynne L. Corbett and included panelists Mikki Taylor, Essence Editor-at-Large; Cynde Watson, Makeup Artist and Beauty Expert; Elana L. Jones, MD, Dermatologist; and Susan Akkad, Senior Vice President Corporate Diversity Marketing, Estee Lauder Companies Inc.

"ESSENCE's Smart Beauty research confirms that beauty goes beyond how women look, it is also linked to how she feels, and that sentiment translates to how she spends," said ESSENCE President Michelle Ebanks. "Smart Beauty V has uncovered the diversity among women of color, who are a vital growth segment for beauty companies, by extracting four distinct archetypes relative to beauty consumption."

Designed to explore the different relationships that exist with beauty among African-Americans so marketers can more effectively engage her, Smart Beauty V evaluates the psyche of a myriad of African-American women to understand their buying patterns and the emotions that attribute to them. The research methodology for Smart Beauty V was conducted in four phases including: client roundtable discussions, an Essence work session, virtual ethnographies, and online surveys. 

The Smart Beauty V study found that African American women generally feel more positive about their beauty: "I think I am a beautiful woman". (84% AA vs. 41% GM). It also revealed that African-American women are celebrating their beauty more than the General Market (61% AA vs. 52% GM) and they are feeling less challenged. (39% AA Vs. 48% GM)

Essence discovered four distinct archetypes when looking at beauty and how it relates to African-American women; distinguished by mindset, product usage, and knowledge.

Smart Beauty is a series of panel discussions targeting beauty and retail industry decision makers. Launched in 2004, Smart Beauty's first session awed beauty industry leaders with groundbreaking research about the spending power of African-American women, which has grown to $7.5 billion annually. The following year, Smart Beauty II: "Counter Intelligence" addressed the retail experience.  Smart Beauty III: "Speak to Me" focused on the importance of language and messaging when marketing to the African-American beauty consumer in 2006. In 2009, Smart Beauty IV: "A Passion for Prestige" focused on African-American women and the prestige beauty category.


Go to Target Market News homepage


RECENT STORIES
JPC names Mitzi Miller Editor in Chief of JET as magazine marks 60th year

Radio One expects Q1 revenue to increase by 10.9% to $65.4 million

Comcast names Maria Arias as Executive Director of Diversity and Inclusion

Black Cable TV Ratings for Week of April 4 - 10 Following season finale of 'The Game,' BET remains most watched cable network

Black TV Ratings for Week of April 4 - 10 NCAA Championship leads CBS' takeover of TV's Top 25 in black homes

Real Men Charities partners with Tyler Perry on 'Madea' promotional  tie-in

Black TV Ratings for Week of April 4 - 10 NCAA Championship leads CBS' takeover of TV's Top 25 in black homes

Real Men Charities partners with Tyler Perry on 'Madea' promotional  tie-in

Ford rolls out 'Inner Child' print, TV and radio campaign from UniWorld Group

Philadelphia Tribune digitally archiving extensive photo archive for public access

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________