Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Essence releases results from study on black women's attitudes on beauty
(April 19, 2011) In its first segmentation study on African-American
women and their psychographics around beauty, ESSENCE uncovers the
unique mindset of the most passionate beauty consumers, African-American
women. Smart Beauty V: A Revealing Look at the Mindset of Passionate
African-American Beauty Consumers shows African-American women to be
twice as likely to feel positive about their beauty. In addition, the
study discovers four distinct beauty archetypes among African-American
women based on mindset, product usage and knowledge.
The fifth installment of the Smart Beauty series, developed in
conjunction with New York-based research firm Insight, looks at the
distinct personality profiles that exist within the African-American
market relative to the General Market; focusing on the psychographics
that drive the beauty purchasing behavior of African-American women
across hair, skin, cosmetics, fragrance and personal care.
The Smart Beauty V presentation was hosted by ESSENCE's Beauty Director
Corynne L. Corbett and included panelists Mikki Taylor, Essence
Editor-at-Large; Cynde Watson, Makeup Artist and Beauty Expert; Elana L.
Jones, MD, Dermatologist; and Susan Akkad, Senior Vice President
Corporate Diversity Marketing, Estee Lauder Companies Inc.
"ESSENCE's Smart Beauty research confirms that beauty goes beyond how
women look, it is also linked to how she feels, and that sentiment
translates to how she spends," said ESSENCE President Michelle Ebanks.
"Smart Beauty V has uncovered the diversity among women of color, who
are a vital growth segment for beauty companies, by extracting four
distinct archetypes relative to beauty consumption."
Designed to explore the different relationships that exist with beauty
among African-Americans so marketers can more effectively engage her,
Smart Beauty V evaluates the psyche of a myriad of African-American
women to understand their buying patterns and the emotions that
attribute to them. The research methodology for Smart Beauty V was
conducted in four phases including: client roundtable discussions, an
Essence work session, virtual ethnographies, and online surveys.
The Smart Beauty V study found that African American women generally
feel more positive about their beauty: "I think I am a beautiful woman".
(84% AA vs. 41% GM). It also revealed that African-American women are
celebrating their beauty more than the General Market (61% AA vs. 52%
GM) and they are feeling less challenged. (39% AA Vs. 48% GM)
Essence discovered four distinct archetypes when looking at beauty and
how it relates to African-American women; distinguished by mindset,
product usage, and knowledge.
Smart Beauty is a series of panel discussions targeting beauty and
retail industry decision makers. Launched in 2004, Smart Beauty's first
session awed beauty industry leaders with groundbreaking research about
the spending power of African-American women, which has grown to $7.5
billion annually. The following year, Smart Beauty II: "Counter
Intelligence" addressed the retail experience. Smart Beauty III: "Speak
to Me" focused on the importance of language and messaging when
marketing to the African-American beauty consumer in 2006. In 2009,
Smart Beauty IV: "A Passion for Prestige" focused on African-American
women and the prestige beauty category.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...