Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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minority dealers team up to bring test drive opportunity to Detroit
Detroit Free Press (April
19, 2010) In what organizers said was the first event of its kind in the
area, Hartford Memorial Baptist Church in Detroit teamed up Sunday with
GM and the GM Minority Dealers Association to offer churchgoers a chance
to test drive more than a dozen cars.
As congregants left the northwest side church at 1 p.m., Pastor Charles
Adams said the idea of Ride and Drive was to demonstrate GM's commitment
to minority causes, its employment of thousands of local African
Americans and to encourage churchgoers to buy a new GM car.
"Americans now must support American-made products," Adams said outside
the church with Detroit Mayor Dave Bing, a longtime member. "We are
encouraging our church members to take care of their community by buying
locally. This is an ethical purpose that is beyond profit."
After a cruise in a shiny maroon 2010 Chevy Camaro, Indira Murray was
"It's a beautiful car," the 38-year-old Detroit resident said. "I love
it. When I get a job, I might get one."
Her 8-year-old son, Aaron Mahone Jr., was equally impressed: "It was
Banks also were on hand to show potential new car owners how to apply
for a loan. The church was chosen to host the event because it has a
history of activism, said event spokesman Kevin McCormick..
Poised to buy a powerful SUV, Carl Smith said his priorities changed
after driving a four-cylinder, fuel-efficient Chevy Equinox.
"The older you get, the more you think about saving money," the
40-year-old Detroit resident said after his test drive.
The event was a success, said Bill Perkins, president of Bill Perkins
Automotive Group in Eastpointe and former president of the GM Minority
"Here's a way for people to experience the GM product without worrying
about pushy dealers," Perkins said
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that