2007 by Target Market News Inc. All rights reserved
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Former U.S. Rep. J.C.
Watts and Comcast to launch black news network
R. Thomas Umstead
(April 15, 2008) Washington D.C.-based Black Television News Channel (BTNC)
announced Tuesday it has reached a multi-year carriage agreement with
Comcast Cable for distribution in several of the MSO’s urban-based systems
beginning in 2009.
The network, created by former U.S. congressman J.C. Watts Jr., will
launch in 2009 and will provide original news programming with a
distinctively African-American perspective, according to a network press
The network would be the first cable service to offer 24-hour news
targeted to African-Americans. Prior attempts to launch a full-time news
channel have failed, mostly due to the high cost of developing news.
Neither African-American targeted Black Entertainment Television nor TV
One offer daily news shows, instead relying on short news briefs
throughout the day.
"Our unique and vast content partnerships with African American newsmakers
will provide our viewers live access to the stories and people in whom our
viewers have a special interest," said Watts in a statement. "With this
agreement, Comcast continues to demonstrate its commitment to working with
independent programmers with diverse points of view."
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