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2007 by Target Market News Inc. All rights reserved
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Cable TV
Ratings for Week of April 7-13
TBS keeps bringing the 'Payne;' while BET, TBS tie for most-watched
network
(April
16, 2008) In black households, the most-watched cable program -- indeed,
one of the most popular TV shows, period -- continues to be TBS' Tyler
Perry's "House of Payne." The sitcom has been at the top of the 25 most
popular cable shows for weeks, and is drawing audiences that rival
"American Idol." VH1's "Flavor of Love" followed behind "Payne" in the
number three position.
BET and TBS tied for the honors of being the week's most watched network.
Each had six programs on the chart. Nickelodeon was second with four,
followed by ESPN which claimed three.
The total number of black viewers watching the top 25 for the first week
of April, according to Nielsen Media Research, was 27.8 million. That
represents a 12 percent increase over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
HOUSE OF
PAYNE
TBS
11.6
2,426
2
HOUSE OF
PAYNE
TBS
9.9
2,077
3
FLAVOR OF
LOVE 3
VH1
7.1
1,296
4
HOUSE OF
PAYNE
TBS
7.1
1,485
5
TBS PRIME
MOVIE
TBS
6.7
1,242
6
TBS PRIME
MOVIE
TBS
6.3
1,170
7
COLLEGE HILL
BET
5.9
1,106
8
NCAA WMNS
BSKT NAT POST L
ESPN
5.6
913
9
NBA
BASKETBALL
TNT
5.6
911
10
NCAA WOMENS
BASKET TOUR L
ESPN
5.6
936
11
NBA REGULAR
SEASON WED L
ESPN
5.5
879
12
SPONGEBOB
NICK
5.4
1,268
13
HOUSE OF
PAYNE
TBS
5.3
1,129
14
NBA
BASKETBALL
TNT
5.3
942
15
SPONGEBOB
NICK
4.7
1,102
16
SATURDAY
MOVIE III
LIFETIME
4.7
855
17
WWE
ENTERTAINMENT
USA
4.6
942
18
SPRING BLING
BET
4.5
991
19
SPRING BLING
BET
4.3
984
20
SPONGEBOB
NICK
4.1
833
21
MOVIE OF THE
WEEK
BET
4.1
936
22
SPRING BLING
BET
4.0
987
23
SPRING BLING
BET
4.0
785
24
SPONGEBOB
NICK
4.0
919
25
TWITCHES TOO
DISNEY
3.9
712
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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