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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Ford rolls out African-American campaign for Fiesta driving toward BET Awards

By Karl Greenberg
Mediapost.com
(April 13, 2010) Ford is promoting its forthcoming Fiesta compact car to young, urban, fashion-conscious African American consumers with a range of programs leading up to the Black Entertainment Television (BET) Awards in June. The efforts include new advertising for the car starring someone to be picked from among people who attend a casting call at Washington, D.C.'s Howard University.

The automaker's "Inspired by Color" program aims to find people whose "unique and stylish" personalities represent the 2011 Ford Fiesta.

The company, whose agency of record for African American and urban marketing is Uniworld, says it will tap five people to appear in a national advertisement for the Fiesta that will air this spring. The program's judges will be R&B Singer LeToya Luckett, eBay style director Constance White, Parrish Clothing founder Tony Shellman and Ford Fiesta designer Kevin George.

Ford promoted the April 13 - 15 casting event with local radio, targeted online and mobile, posters and street teams designed to drive consumers to www.fordurban.com. The sign-up site has shots of the car and a palette of color options. Interested parties must wear an outfit in the chosen color to the casting call.

Ford will promote the event itself with a team of "fashionistas," including "Project Runway" star Michael Knight, who will interview attendees for sound bytes. There will also be what Ford is calling a custom interactive eZine, "Inspired By Color" that will launch following the campaign and will recap the entire program with additional issues to follow, leading up to and immediately after the 2010 BET Awards.

The buying power of African Americans in the United States will hit $1.2 trillion by 2013, per the Television Bureau of Advertising. The TVB says in 2013, African-Americans will account for 8.8% of all U.S. buying power, up from 7.4% in 1990.

Ford says its Fiesta Movement social media program for the car has gotten some 6.2 million YouTube views, 750,000 Flickr views and nearly 4 million Twitter impressions. The company says that, so far, it has garnered 100,000 hand-raisers for the car.

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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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