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2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of April 7 - 13 NCAA men's
championship game leads CBS' dunk on Top 25 viewing
(April
16, 2008) The NCAA College basketball’s final game was a nail-biter that
held audiences until the last seconds. In Kansas and Memphis match-up, CBS
shared victory with Kansas as three million black viewers pushed the game
to No.1 on the top 25 shows of the week ["American Idol" took first place
in white households and the game finished fifth].
Basketball led CBS' eleven shows on the list, making it the week's
most-watched network. It was followed by ABC with six, Fox which claimed
five, NBC posting two and the CW with one.
The total number of viewers for the top 25, according to Nielsen Media
Research, was 35.4 million, a two percent decrease from the previous week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
NCAA BSKBL
CHAMPSHIPS
CBS
8.3
3.002
2
AMER
IDOL-TUE
FOX
6.1
2.176
3
DANCING WITH
THE STARS
ABC
5.1
1.833
4
AMER IDOL
THU RSLT SP
FOX
5.8
2.095
5
PRELUDE TO A
CHAMPIONSHIP
CBS
4.9
1.756
6
WITHOUT A
TRACE
CBS
4.1
1.474
7
IDOL GIVES
BACK 2-SP 8P
FOX
4.9
1.779
8
DON'T FORGET
THE LYRICS
FOX
4.8
1.737
9
DANCING
W/STARS RESULTS
ABC
3.7
1.322
10
CSI
CBS
3.8
1.378
11
CSI: NY
CBS
3.8
1.375
12
CRIMINAL
MINDS
CBS
3.6
1.293
13
DESPERATE
HOUSEWIVES
ABC
3.8
1.359
14
HELL'S
KITCHEN
FOX
4.1
1.492
15
COLD CASE
CBS
3.3
1.201
16
NCIS
CBS
3.2
1.147
17
NUMB3RS
CBS
2.9
1.046
18
LAW AND
ORDER:SVU
NBC
2.9
1.051
19
PRICE IS
RIGHT PRIMETIME
CBS
2.9
1.048
20
THE GAME-SUN
CW
2.9
1.033
21
SAMANTHA
WHO?
ABC
2.5
.914
22
20/20-FRI
ABC
2.7
.971
23
DEXTER
CBS
2.6
.950
24
ELI STONE
SP-4/13
ABC
2.6
.931
25
DEAL OR NO
DEAL-WED
NBC
3.1
1.117
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
