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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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'LisaRaye: The Real McCoy' debuts as TV One's highest rated original show

(April 13, 2010) LisaRaye: The Real McCoy, which premiered on TV One Thursday, April 8 with two back-to-back episodes from 9-10 PM, repeating from midnight - 1 AM, reached nearly 1.6 million viewers over the four telecasts. The two premiere night episodes are now the network's top two highest-rated original programs.

The 9:30 PM episode of LisaRaye: The Real McCoy ("LisaRaye: Date Police") garnered a 1.2 household rating, delivering 608,000 households, making it the network's highest-rated and most-viewed original program. The premiere episode telecast at 9 PM ("LisaRaye Gets Back to Business") captured a 1.0 rating and delivered 514,000 households, making it TV One's second-highest rated and second most-viewed original program.

Among African American households, the 9:30 PM episode posted a 7.8 rating, and the 9 PM premiere telecast posted a 6.3 rating.

LisaRaye: The Real McCoy follows the beautiful, outspoken star of film and television and former First Lady of the Turks and Caicos on her unvarnished journey as she moves back to Hollywood and seeks to fully re-establish her critically acclaimed acting career, while balancing a far-flung and complex personal life.

"We felt from the beginning that LisaRaye's amazing life story, coupled with her unusual candor, style, beauty and determination, was something that would resonate with our audience, and we're delighted that we were proved right," said Toni Judkins, TV One Senior Vice President of Original Programming.  "The good news is, our viewers have a lot more of LisaRaye to look forward to, and we're confident that she -- and the show -- will continue to deliver for them." 

The eight-episode, half-hour series is produced for TV One by Evolution Media.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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