Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
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The Real McCoy' debuts as TV One's highest rated original show
2010) LisaRaye: The Real McCoy, which premiered on TV One Thursday,
April 8 with two back-to-back episodes from 9-10 PM, repeating from
midnight - 1 AM, reached nearly 1.6 million viewers over the four
telecasts. The two premiere night episodes are now the network's top two
highest-rated original programs.
The 9:30 PM episode of LisaRaye: The Real McCoy ("LisaRaye: Date
Police") garnered a 1.2 household rating, delivering 608,000 households,
making it the network's highest-rated and most-viewed original program.
The premiere episode telecast at 9 PM ("LisaRaye Gets Back to Business")
captured a 1.0 rating and delivered 514,000 households, making it TV
One's second-highest rated and second most-viewed original program.
Among African American households, the 9:30 PM episode posted a 7.8
rating, and the 9 PM premiere telecast posted a 6.3 rating.
LisaRaye: The Real McCoy follows the beautiful, outspoken star of film
and television and former First Lady of the Turks and Caicos on her
unvarnished journey as she moves back to Hollywood and seeks to fully
re-establish her critically acclaimed acting career, while balancing a
far-flung and complex personal life.
"We felt from the beginning that LisaRaye's amazing life story, coupled
with her unusual candor, style, beauty and determination, was something
that would resonate with our audience, and we're delighted that we were
proved right," said Toni Judkins, TV One Senior Vice President of
Original Programming. "The good news is, our viewers have a lot more of
LisaRaye to look forward to, and we're confident that she -- and the
show -- will continue to deliver for them."
The eight-episode, half-hour series is produced for TV One by Evolution
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that