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ESSENCE
kicks off 40th anniversary year with strong growth for magazine, Web
site
 (April
14, 2010) As it begins its 40th anniversary year, ESSENCE continues to
demonstrate growth for both its ESSENCE magazine and Essence.com
properties for the first quarter of 2010, it was announced today by
Essence Communications president, Michelle Ebanks. Estimating an increase of eight percent in ad pages year-over-year for the magazine during the first half of 2010, as well as a bump in online unique visitors for March 2010 of 15 percent month-over-month and 17 percent year-over-year, according to Comscore, ESSENCE is on track for a record setting year. In addition, the engagement metric of "average visits-per-visitor" was up nine percent (to 2.6) in March from the prior month, beating out top sites such as usatoday.com, iVilliage.com, and Yahoo! Lifestyle. "With strong support from our advertising partners, ESSENCE has wonderful momentum gearing up to our September 40th Anniversary issue, which is certain to be a very special collector's edition," said Essence Communications President, Michelle Ebanks. "Also of note is how engaged the ESSENCE audience remains around the brand's quality content and impressive reporting." "ESSENCE delivers on solid, custom-integrated programs, and our partners have responded," said ESSENCE Associate Publisher Marketing, Karen Williams. "The brand's tent-pole programs such as Black Women in Hollywood and Will You Marry Me? each offer unique opportunities for multi-platform reach, as well as a distinctive cachet." "The recent re-design of Essence.com has been tremendously beneficial in serving our online audience with compelling and timely content," said Essence.com General Manager Lesley Pinckney. "Our audience is passionate and fully engaged in the Essence.com experience, as they continue to over-index in average visits-per-visitor." Go to Target Market News homepage RECENT STORIES Black TV Ratings for Week of April 5 - 11 Black men show up to give CBS' NCAA final 3 million additional viewers UPTOWN Magazine expands distribution into Detroit and Philadelphia markets Home Depot's selection of ethnic ad agencies draws criticism and concerns Lenora "Doll" Carter, publisher of Houston Forward Times dies at 69 Larry Woodard leaves Publicis Groupe's Vigilante ad agency for his own shop J. Bruce Llewellyn, trailblazer for blacks in broadcasting and business, is dead at 82 NAACP drops Wells Fargo suit following agreement on new lending principles Radio One names Shawneen C. Thompson St. Louis Station Manager Black Cable TV Ratings for Wk. of Mar. 29 - Apr. 4 BET gains viewers for shows on the Top 25, narrowing the gap with TBS Rainbow PUSH, Rev. Jesse Jackson seek economic reciprocity with KFC |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
