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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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ESSENCE kicks off 40th anniversary year with strong growth for magazine, Web site

(April 14, 2010) As it begins its 40th anniversary year, ESSENCE continues to demonstrate growth for both its ESSENCE magazine and Essence.com properties for the first quarter of 2010, it was announced today by Essence Communications president, Michelle Ebanks.

Estimating an increase of eight percent in ad pages year-over-year for the magazine during the first half of 2010, as well as a bump in online unique visitors for March 2010 of 15 percent month-over-month and 17 percent year-over-year, according to Comscore, ESSENCE is on track for a record setting year. In addition, the engagement metric of "average visits-per-visitor" was up nine percent (to 2.6) in March from the prior month, beating out top sites such as usatoday.com, iVilliage.com, and Yahoo! Lifestyle.

"With strong support from our advertising partners, ESSENCE has wonderful momentum gearing up to our September 40th Anniversary issue, which is certain to be a very special collector's edition," said Essence Communications President, Michelle Ebanks. "Also of note is how engaged the ESSENCE audience remains around the brand's quality content and impressive reporting."

"ESSENCE delivers on solid, custom-integrated programs, and our partners have responded," said ESSENCE Associate Publisher Marketing, Karen Williams. "The brand's tent-pole programs such as Black Women in Hollywood and Will You Marry Me? each offer unique opportunities for multi-platform reach, as well as a distinctive cachet."

"The recent re-design of Essence.com has been tremendously beneficial in serving our online audience with compelling and timely content," said Essence.com General Manager Lesley Pinckney. "Our audience is passionate and fully engaged in the Essence.com experience, as they continue to over-index in average visits-per-visitor."
 
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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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