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Black
Cable TV Ratings for Week of April 5 - 11 VH1 ends long drought on the Top 25 with
three reality show winners (April
14, 2010) The last time VH1 appeared on the Top 25 cable shows in black
households was back in the second week of February. Now it returns to
the chart with three entries -- "Basketball Wives (which posted the
biggest audience in the No. 5 spot)," "What Chili Wants" and "Brandy &
Ray J."
TV One was able to crack the Top 25 with its new original reality
offering, "LisaRaye: The Real McCoy." The show delivered the biggest
audience in TV One's history, and captured the No.16 position on the
chart.
TBS continued to dominate the top of the chart with its Tyler Perry
comedies. The most watched cable network notched 10.2 million viewers
for six of its chart making shows. VH1 claimed second place with 3.6
million watchers for its three programs. USA was third with 3.4 million
for four shows.
The total number of viewers for the Top 25 cable shows in black homes,
according to Nielsen was 27.4 million, or seven percent more than the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
10.4
15.1
2,321
2
HOUSE OF
PAYNE
TBS
9.8
14.6
2,168
3
MEET THE
BROWNS
TBS
9.4
13.7
1,997
4
MEET THE
BROWNS
TBS
8.3
12.6
1,679
5
BASKETBALL
WIVES
VH1
6.3
9.2
1,286
6
MEET THE
BROWNS
TBS
6.2
9.6
1,255
7
WHAT
CHILLI WANTS
VH1
5.9
8.7
1,305
8
NBA
BASKETBALL
TNT
5.9
10.4
1,039
9
WWE
ENTERTAINMENT
USA
5.8
8.3
1,198
10
SUNDAY
BEST 3
BET
5.4
8.3
1,074
11
BRANDY &
RAY J
VH1
5.3
7.8
1,090
12
COLL BKBL
SCOREBOARD
ESPN
4.9
7.2
927
13
WWE
ENTERTAINMENT
USA
4.9
7.0
935
14
NBA
BASKETBALL
TNT
4.7
7.2
829
15
NCAA
WOMENS BASKET TOUR
ESPN
4.2
6.4
767
16
LISA RAYE
TV ONE
4.1
6.1
854
17
LAW &
ORDER: CI (ORIG)
USA
4.0
5.9
631
18
MEET THE
BROWNS
TBS
4.0
6.5
799
19
EVERYBODY
HATES CHRIS
NICK
3.9
5.7
775
20
SUNDAY
BEST 3
BET
3.8
5.6
741
21
GOOD LUCK
CHARLIE
DISNEY
3.8
5.8
809
22
EVERYBODY
HATES CHRIS
NICK
3.8
6.2
790
23
ABDC S5
MTV
3.8
5.5
842
24
AMERICAN
GANGSTER
TNT
3.8
6.0
705
25
LAW &
ORDER: SVU
USA
3.6
5.3
677
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
15th
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...