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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of April 5 - 11
VH1 ends long drought on the Top 25 with three reality show winners

(April 14, 2010) The last time VH1 appeared on the Top 25 cable shows in black households was back in the second week of February. Now it returns to the chart with three entries -- "Basketball Wives (which posted the biggest audience in the No. 5 spot)," "What Chili Wants" and "Brandy & Ray J."

TV One was able to crack the Top 25 with its new original reality offering, "LisaRaye: The Real McCoy." The show delivered the biggest audience in TV One's history, and captured the No.16 position on the chart.

TBS continued to dominate the top of the chart with its Tyler Perry comedies. The most watched cable network notched 10.2 million viewers for six of its chart making shows. VH1 claimed second place with 3.6 million watchers for its three programs. USA was third with 3.4 million for four shows.

The total number of viewers for the Top 25 cable shows in black homes, according to Nielsen was 27.4 million, or seven percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

HOUSE OF PAYNE

TBS

10.4

15.1

2,321

2

HOUSE OF PAYNE

TBS

9.8

14.6

2,168

3

MEET THE BROWNS

TBS

9.4

13.7

1,997

4

MEET THE BROWNS

TBS

8.3

12.6

1,679

5

BASKETBALL WIVES

VH1

6.3

9.2

1,286

6

MEET THE BROWNS

TBS

6.2

9.6

1,255

7

WHAT CHILLI WANTS

VH1

5.9

8.7

1,305

8

NBA BASKETBALL

TNT

5.9

10.4

1,039

9

WWE ENTERTAINMENT

USA

5.8

8.3

1,198

10

SUNDAY BEST 3

BET

5.4

8.3

1,074

11

BRANDY & RAY J

VH1

5.3

7.8

1,090

12

COLL BKBL SCOREBOARD

ESPN

4.9

7.2

927

13

WWE ENTERTAINMENT

USA

4.9

7.0

935

14

NBA BASKETBALL

TNT

4.7

7.2

829

15

NCAA WOMENS BASKET TOUR

ESPN

4.2

6.4

767

16

LISA RAYE

TV ONE

4.1

6.1

854

17

LAW & ORDER: CI (ORIG)

USA

4.0

5.9

631

18

MEET THE BROWNS

TBS

4.0

6.5

799

19

EVERYBODY HATES CHRIS

NICK

3.9

5.7

775

20

SUNDAY BEST 3

BET

3.8

5.6

741

21

GOOD LUCK CHARLIE

DISNEY

3.8

5.8

809

22

EVERYBODY HATES CHRIS

NICK

3.8

6.2

790

23

ABDC S5

MTV

3.8

5.5

842

24

AMERICAN GANGSTER

TNT

3.8

6.0

705

25

LAW & ORDER: SVU

USA

3.6

5.3

677

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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