Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Magazine expands distribution into Detroit and Philadelphia markets (April
12, 2010) Uptown Magazine, the luxury lifestyle publication for affluent
African Americans, announced its expansion into the Philadelphia and
Detroit markets, effective with the June/July issue. Both Philadelphia
and Detroit were selected based upon their status as cultural centers
for the African American community.
Founded in 2004, Uptown Magazine delivers fashion, lifestyle, political
and entertainment content specifically created for this previously hard
to reach demographic.
"As part of our continued growth plan, Uptown will expand into Detroit
and Philadelphia," said Len Burnett, Co-CEO and group Publisher of
Uptown Magazine. "Both cities are hotbeds of creativity in the affluent
African American community," he added.
Uptown Magazine is currently available in a national edition as well as
regional editions covering Washington DC, Chicago, Atlanta, NYC,
Charlotte and Los Angeles. Detroit and Philadelphia editions will launch
effective with the June/July issue.
The April/May 2010 issue of Uptown Magazine (on newsstands April 13th)
features "Just Wright" co-stars Queen Latifah and Common, discussing
their shared journey from music to movies and teaming up as an unlikely
couple in a romantic comedy in theatres in May.
"The April/May issue offers readers a preview into hot spring trends in
entertainment, travel, fashion and politics"
Other featured stories include "72 Hours in Cartagena," a tour of
Colombia's coastal city, an interview with Grey's Anatomy heartthrob
Jesse Williams and a profile of Newark, NJ Mayor Cory Booker as he
fights crime and prepares for re-election. Car aficionados can get in
the driver's seat with Jaguar's new XJR convertible.
"The April/May issue also gives readers a preview into hot spring trends
in entertainment, travel, fashion and politics," said Brett Wright,
Co-Founder and Chief Creative Officer. "We're thrilled to have both
Queen Latifah and Common back on Uptown's cover."
For regional and national advertising information,
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that