Black TV Ratings for Week of April 5 - 11
Black men show up to give CBS' NCAA Championship 3 million additional viewers

(April 12, 2010) It's no surprise that CBS' coverage of the NCAA Men's Basketball Championship was the No.1 program in black households last week. It doesn't even raise eyebrows that the black household audience was four percent larger than it was last year for final contest.

What may go unnoticed is the fact that the final game always airs on Monday night and competes with ABC's mostly female audience watching Dancing with the Stars. Monday's Dancing had only a six percent drop in viewers from the previous week. Fox's 24 and ABC's Castle pulled in their usual number of black viewers.

That means nearly three million black men who usually aren't watching TV Monday nights tuned in to watch the NCAA. Can't someone come up with a show that will tap into this underserved audience? Even if only one-third watch, that's still a million viewers.

CBS had its biggest week of the year, with 22.4 million viewers tuning in its 16 Top 25 shows. Fox followed with a distant 5.8 million for four programs. ABC had 3.8 million watchers for three shows.

The total number viewers tuning the Top 25 shows in black households, as cited by Nielsen, was 33.2 million. That's an increase of 4.7 percent over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1	CBS NCAA BSKBL CHAMPSHIPS	CBS	15.4	3,004
2	DANCING WITH THE STARS	ABC	10.1	1,865
3	AMERICAN IDOL-TUESDAY	FOX	9.3	1,775
4	AMERICAN IDOL-WEDNESDAY	FOX	8.7	1,793
5	NCIS: LOS ANGELES	CBS	8.4	1,469
6	THE GOOD WIFE	CBS	8.1	1,438
7	60 MINUTES	CBS	8.0	1,369
8	THE MENTALIST	CBS	7.7	1,380
9	NCIS	CBS	7.7	1,344
10	CSI: NY	CBS	7.3	1,206
11	PRELUDE TO A CHAMPIONSHIP	CBS	7.3	1,377
12	CRIMINAL MINDS	CBS	7.2	1,332
13	CSI	CBS	7.0	1,274
14	COLD CASE	CBS	6.8	1,224
15	UNDERCOVER BOSS	CBS	6.5	1,332
16	DANCING W/STARS RESULTS	ABC	6.0	1,015
17	24	FOX	5.9	1,061
18	CASTLE	ABC	5.8	1,018
19	AMAZING RACE 16	CBS	5.7	1,043
20	LAW AND ORDER:SVU	NBC	5.5	997
21	FAMILY GUY	FOX	5.4	1,207
22	MIAMI MEDICAL	CBS	5.4	960
23	CRIMETIME SATURDAY	CBS	5.2	962
24	48 HOURS MYSTERY	CBS	5.1	867
25	MEDIUM	CBS	4.9	903

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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