Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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TV Ratings for Week of April 5 - 11 Black men
show up to give CBS' NCAA Championship 3 million additional viewers
12, 2010) It's no surprise that CBS' coverage of the NCAA Men's
Basketball Championship was the No.1 program in black households last
week. It doesn't even raise eyebrows that the black household audience
was four percent larger than it was last year for final contest.
What may go unnoticed is the fact that the final game always airs on
Monday night and competes with ABC's mostly female audience watching
Dancing with the Stars. Monday's Dancing had only a six percent drop in
viewers from the previous week. Fox's 24 and ABC's Castle pulled in
their usual number of black viewers.
That means nearly three million black men who usually aren't watching TV
Monday nights tuned in to watch the NCAA. Can't someone come up with a
show that will tap into this underserved audience? Even if only
one-third watch, that's still a million viewers.
CBS had its biggest week of the year, with 22.4 million viewers tuning
in its 16 Top 25 shows. Fox followed with a distant 5.8 million for four
programs. ABC had 3.8 million watchers for three shows.
The total number viewers tuning the Top 25 shows in black households, as
cited by Nielsen, was 33.2 million. That's an increase of 4.7 percent
over the previous week.
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
WITH THE STARS
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that