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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of April 5 - 11
Black men show up to give CBS' NCAA Championship 3 million additional viewers

(April 12, 2010) It's no surprise that CBS' coverage of the NCAA Men's Basketball Championship was the No.1 program in black households last week. It doesn't even raise eyebrows that the black household audience was four percent larger than it was last year for final contest.

What may go unnoticed is the fact that the final game always airs on Monday night and competes with ABC's mostly female audience watching Dancing with the Stars. Monday's Dancing had only a six percent drop in viewers from the previous week. Fox's 24 and ABC's Castle pulled in their usual number of black viewers.

That means nearly three million black men who usually aren't watching TV Monday nights tuned in to watch the NCAA. Can't someone come up with a show that will tap into this underserved audience? Even if only one-third watch, that's still a million viewers.

CBS had its biggest week of the year, with 22.4 million viewers tuning in its 16 Top 25 shows. Fox followed with a distant 5.8 million for four programs. ABC had 3.8 million watchers for three shows.

The total number viewers tuning the Top 25 shows in black households, as cited by Nielsen, was 33.2 million. That's an increase of 4.7 percent over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

CBS NCAA BSKBL CHAMPSHIPS

CBS

15.4

3,004

2

DANCING WITH THE STARS

ABC

10.1

1,865

3

AMERICAN IDOL-TUESDAY

FOX

9.3

1,775

4

AMERICAN IDOL-WEDNESDAY

FOX

8.7

1,793

5

NCIS: LOS ANGELES

CBS

8.4

1,469

6

THE GOOD WIFE

CBS

8.1

1,438

7

60 MINUTES

CBS

8.0

1,369

8

THE MENTALIST

CBS

7.7

1,380

9

NCIS

CBS

7.7

1,344

10

CSI: NY

CBS

7.3

1,206

11

PRELUDE TO A CHAMPIONSHIP

CBS

7.3

1,377

12

CRIMINAL MINDS

CBS

7.2

1,332

13

CSI

CBS

7.0

1,274

14

COLD CASE

CBS

6.8

1,224

15

UNDERCOVER BOSS

CBS

6.5

1,332

16

DANCING W/STARS RESULTS

ABC

6.0

1,015

17

24

FOX

5.9

1,061

18

CASTLE

ABC

5.8

1,018

19

AMAZING RACE 16

CBS

5.7

1,043

20

LAW AND ORDER:SVU

NBC

5.5

997

21

FAMILY GUY

FOX

5.4

1,207

22

MIAMI MEDICAL

CBS

5.4

960

23

CRIMETIME SATURDAY

CBS

5.2

962

24

48 HOURS MYSTERY

CBS

5.1

867

25

MEDIUM

CBS

4.9

903

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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