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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Real Men Charities partners with Tyler Perry on ‘Madea' promotional  tie-in

(April 12, 2011) Real Men Charities is leveraging Tyler Perry's star power and the Easter weekend release of his new film, "Madea's Big Happy Family," to encourage black families to eat healthier meals. Using social media as an engine, the promotion draws attention to Minority Health Month by driving consumers to popular black-owned, family-style restaurants in 23 markets, where they can count on meals that are both delicious and healthy.

The promotion also ushers Madea's huge fan base into theaters nationwide during opening weekend, which begins Good Friday, April 22 -- and encourages them to spread the word.

This radio-supported promotion entices diners to enlist in Madea's Restaurant Wars (www.madeasrestaurantwars.com), where they can vote for their favorite eatery, enter to win their own "Ultimate Family Dinner," and tweet to their friends to join them at the movie. Site visitors also can download a healthy recipe from a Real Men Cook chef and see the movie trailer at madeasbighappyfamilymovie.com.

The competing eating establishments, which will have tables adorned with "Madea's Big Happy Family" tableware and wait staffs clad in film-branded aprons and shirts, can increase their chance of winning the national title as "My Favorite Family Restaurant" by soliciting votes on their own Facebook pages and websites. The eateries have much incentive to play to win: In addition to bragging rights, the winning restaurant's customers will receive exclusive gift certificates to redeem during subsequent visits.


"Urban marketing company UMCA and entertainment leader Lionsgate wanted to create an engagement program that supports healthy eating in African-American communities. Because Real Men Charities and our Real Men brand are in the forefront of the effort to save lives through innovative healthy cooking initiatives, we were a natural partner," said Yvette Moyo-Gillard, brand owner and event co-creator. "UMCA's Carl Washington says it best when he calls it 'a commitment to the 'double bottom line:' We're driving revenues while prospering our communities."

Real Men Charities, Inc. is the national not-for-profit organization that presents the Real Men Cook events. Funds are used to build and continue programs to honor fathers and father figures, to empower families and perpetuate the memory and spirit of Karega Kofi Moyo and Yvette Moyo Gillard, who founded the annual Father's Day event. This is done by the encouragement and promotion of education through voluntary grants, by scholarships or otherwise to individuals, institutions, and organizations.

In addition to its Real Men Cook signature event on Father's Day, Real Men Charities sponsors several other programs to fortify families and support wellness, including: Real Men Cook with Kids; Gimme Five, which supports men in establishing five healthy habits to strengthen their bodies to fight diseases such as cancer and create a social environment that reduces stress; Real Men Charities Kids Carnival and Pumpkin Carving. The organization has a proven track record in health education and prevention against illnesses such as asthma, diabetes, cancer and HIV/AIDS.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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