Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Real Men Charities partners with Tyler Perry on ‘Madea' promotional
(April 12, 2011) Real Men Charities is leveraging Tyler Perry's star
power and the Easter weekend release of his new film, "Madea's Big Happy
Family," to encourage black families to eat healthier meals. Using
social media as an engine, the promotion draws attention to Minority
Health Month by driving consumers to popular black-owned, family-style
restaurants in 23 markets, where they can count on meals that are both
delicious and healthy.
The promotion also ushers Madea's huge fan base into theaters nationwide
during opening weekend, which begins Good Friday, April 22 -- and
encourages them to spread the word.
This radio-supported promotion entices diners to enlist in Madea's
Restaurant Wars (www.madeasrestaurantwars.com),
where they can vote for their favorite eatery, enter to win their own
"Ultimate Family Dinner," and tweet to their friends to join them at the
movie. Site visitors also can download a healthy recipe from a Real Men
Cook chef and see the movie trailer at
The competing eating establishments, which will have tables adorned with
"Madea's Big Happy Family" tableware and wait staffs clad in
film-branded aprons and shirts, can increase their chance of winning the
national title as "My Favorite Family Restaurant" by soliciting votes on
their own Facebook pages and websites. The eateries have much incentive
to play to win: In addition to bragging rights, the winning restaurant's
customers will receive exclusive gift certificates to redeem during
"Urban marketing company UMCA and entertainment leader Lionsgate wanted
to create an engagement program that supports healthy eating in
African-American communities. Because Real Men Charities and our Real
Men brand are in the forefront of the effort to save lives through
innovative healthy cooking initiatives, we were a natural partner," said
Yvette Moyo-Gillard, brand owner and event co-creator. "UMCA's Carl
Washington says it best when he calls it 'a commitment to the 'double
bottom line:' We're driving revenues while prospering our communities."
Real Men Charities, Inc. is the national not-for-profit organization
that presents the Real Men Cook events. Funds are used to build and
continue programs to honor fathers and father figures, to empower
families and perpetuate the memory and spirit of Karega Kofi Moyo and
Yvette Moyo Gillard, who founded the annual Father's Day event. This is
done by the encouragement and promotion of education through voluntary
grants, by scholarships or otherwise to individuals, institutions, and
In addition to its Real Men Cook signature event on Father's
Day, Real Men Charities sponsors several other programs to fortify
families and support wellness, including: Real Men Cook with Kids; Gimme
Five, which supports men in establishing five healthy habits to
strengthen their bodies to fight diseases such as cancer and create a
social environment that reduces stress; Real Men Charities Kids Carnival
and Pumpkin Carving. The organization has a proven track record in
health education and prevention against illnesses such as asthma,
diabetes, cancer and HIV/AIDS.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...