Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
rolls out 'Inner Child' print, TV and radio campaign from UniWorld Group
(April 11, 2011) Do you remember that warm and fuzzy feeling you had
when you pedaled your first bicycle, minus the training wheels? Ford is
looking to spark that memory and many other childhood experiences as
part of the launch of a new urban advertising campaign tied to the new
Ford Focus, called "Inner Child," that debuts on BET and TV One.
"After engaging with some of our target customers for Focus we found
that a great deal of them had a childlike reaction to the driving
experience of the Focus. They were extremely excited about the thrill of
the drive," said Shawn Lollie, Ford manager, Multicultural Marketing.
"We wanted to find a way to combine this excitement with some of the key
technologies and features of the Focus in a way that emotionally
connected the consumer to the car."
The entire advertising campaign was created by The UniWorld Group,
Ford's African-American advertising agency of record.
The TV spot, shot in Los Angeles, starts off with a young girl learning
how to ride a bicycle years before she is shown all grown-up and driving
her new Ford Focus. The young woman shows off her MyFord Touch Driver
Connect Technology, and tells her friend that her new Focus gets 40 mpg.
The spot also finds her reverting back to her younger self through the
use of her voice as she highlights the features of the Focus.
The fully integrated campaign includes TV, radio and print ads as well
as a digital execution on
www.fordurban.com. The campaign touches on both the Smart and Green
Ford brand pillars, which were particularly important to the target
customer of the Focus. The radio spots will air on the Tom Joyner
Morning Show, Steve Harvey Morning Show and on Radio One stations across
the country. The TV ads will appear on BET and TV One, while the print
ads will be featured in Essence, Upscale, Vibe, Sister 2 Sister
Magazine, Juicy and Rolling Out.
"The Focus has a dynamic design, cutting-edge technology and the ability
to not only keep you connected to your world, but also provide you with
a driving experience that brings out your 'inner child'," said Lollie.
"At the end of the day, our goal was to show the driving experience in a
way that sparked an emotional connection to the vehicle."
To learn more about the new Ford Focus and to check out the "Inner
Child" TV spot and digital campaign, log on to
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...