HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Ford rolls out 'Inner Child' print, TV and radio campaign from UniWorld Group

(April 11, 2011) Do you remember that warm and fuzzy feeling you had when you pedaled your first bicycle, minus the training wheels? Ford is looking to spark that memory and many other childhood experiences as part of the launch of a new urban advertising campaign tied to the new Ford Focus, called "Inner Child," that debuts on BET and TV One.

"After engaging with some of our target customers for Focus we found that a great deal of them had a childlike reaction to the driving experience of the Focus. They were extremely excited about the thrill of the drive," said Shawn Lollie, Ford manager, Multicultural Marketing. "We wanted to find a way to combine this excitement with some of the key technologies and features of the Focus in a way that emotionally connected the consumer to the car."

The entire advertising campaign was created by The UniWorld Group, Ford's African-American advertising agency of record.

The TV spot, shot in Los Angeles, starts off with a young girl learning how to ride a bicycle years before she is shown all grown-up and driving her new Ford Focus. The young woman shows off her MyFord Touch Driver Connect Technology, and tells her friend that her new Focus gets 40 mpg. The spot also finds her reverting back to her younger self through the use of her voice as she highlights the features of the Focus.

The fully integrated campaign includes TV, radio and print ads as well as a digital execution on www.fordurban.com. The campaign touches on both the Smart and Green Ford brand pillars, which were particularly important to the target customer of the Focus. The radio spots will air on the Tom Joyner Morning Show, Steve Harvey Morning Show and on Radio One stations across the country. The TV ads will appear on BET and TV One, while the print ads will be featured in Essence, Upscale, Vibe, Sister 2 Sister Magazine, Juicy and Rolling Out.

"The Focus has a dynamic design, cutting-edge technology and the ability to not only keep you connected to your world, but also provide you with a driving experience that brings out your 'inner child'," said Lollie. "At the end of the day, our goal was to show the driving experience in a way that sparked an emotional connection to the vehicle."

To learn more about the new Ford Focus and to check out the "Inner Child" TV spot and digital campaign, log on to www.fordurban.com.


Go to Target Market News homepage


RECENT STORIES
Carol H. Williams to remain agency for Army's African-American advertising

Toya is back on BET with 'A Family Affair' reality show debuting April 12

Black Cable TV Ratings for Wk. of Mar. 28 - Apr. 3 BET rides season finale of 'The Game' to Top 25 domination with marathon

'Black Dynamite' animated series to come to Adult Swim channel next year

Black TV Ratings for Week of Mar. 28 - Apr. 3 'Dancing,' Obama speech push ABC within striking distance of CBS's lead

NAACP, Wells Fargo open Financial Freedom Center to help ethnic consumers

Johnson Products signs NBA's Carmelo Anthony as spokesman for men's line

Carter Broadcasting introduces mobile apps for KPRS-FM and KPRT-AM

Nielsen study: African-Americans log the most hours on TV, video games, DVDs

Radio One names Urban League exec Eddie Harrell Columbus VP and GM

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________