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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Larry Woodard leaves Publicis Groupe's Vigilante ad agency for his own shop

(April 12, 2010) Ad agency veteran Larry Woodard today announced that he's establishing Graham Stanley Advertising with headquarters in New York. Woodard, a 25-year agency veteran has been, for the past decade has served as  President, CEO and the driving force behind Vigilante Advertising, a highly recognized New York based shop owned by French-based holding company Publicis Groupe.

The agency will combine traditional advertising services with digital, web, mobile and social media capabilities. The agency is 100% minority-owned and is already working on projects for Screen Gems, Cox Communications and Heart and Soul Magazine. More importantly, not being bound by a non-compete agreement, Woodard is able to pursue former clients, which includes General Motors brands. Joining Woodard are some executives from Vigilante as well as new hires.

The new shop's name comes from Woodard's father. "My father, Graham Stanley Woodard, who passed away in 2008, was born into a sharecropping family in the 1930's," explains Woodard. "They grew tobacco and cotton. My grandfather, Jesse Woodard, told me the story of working for an entire year, going to settle up at the end of the season and getting just $20 from the land owner. He finally managed to buy a farm which is still in the family 4 generations later. I came to realize that some 60 years after my grandfather stopped sharecropping , I was working the land for someone else. I spent the past ten years building an advertising agency for a holding company. Now I've fixed that."

"It's important to note this isn't a winding down," Woodard says, "I intend to pursue blue-chip clients and take this agency to a size and significance that simply can't be achieved by a captive entrepreneurial agency within a network."

Woodard conceived of and implemented the Oprah Car Giveaway heralded by some as being the biggest single day promotion in the history of advertising. Under his leadership Vigilante was twice named the O'Toole Multicultural Agency of the Year and worked for many blue-chip clients including Heineken, Sprint, General Motors and Western Union. The agency was also awarded the Cannes Gold Lion and The Gold Effie. Its work for the USTA is a McGraw- Hill textbook case study.

"Clients need thought leadership and flawless implementation of strategies aimed at moving market share," says Woodard. "I look forward to having only a single objective -- the success of the brand we are working on."

Woodard also serves as the Chair of the New York Council of the 4A's and a Director of New York's Advertising Week.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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