Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
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Salon Sense Magazine Sanders\Wingo
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The Media Audit
The Nielsen Company
U.S. Census Bureau
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228 S. Wabash Ave.
Chicago, IL 60604
leaves Publicis Groupe's Vigilante ad agency for his own shop
12, 2010) Ad agency veteran Larry Woodard today announced that he's
establishing Graham Stanley Advertising with headquarters in New York.
Woodard, a 25-year agency veteran has been, for the past decade has
served as President, CEO and the driving force behind Vigilante
Advertising, a highly recognized New York based shop owned by
French-based holding company Publicis Groupe.
The agency will combine traditional advertising services with digital,
web, mobile and social media capabilities. The agency is 100%
minority-owned and is already working on projects for Screen Gems, Cox
Communications and Heart and Soul Magazine. More importantly, not being
bound by a non-compete agreement, Woodard is able to pursue former
clients, which includes General Motors brands. Joining Woodard are some
executives from Vigilante as well as new hires.
The new shop's name comes from Woodard's father. "My father, Graham
Stanley Woodard, who passed away in 2008, was born into a sharecropping
family in the 1930's," explains Woodard. "They grew tobacco and cotton.
My grandfather, Jesse Woodard, told me the story of working for an
entire year, going to settle up at the end of the season and getting
just $20 from the land owner. He finally managed to buy a farm which is
still in the family 4 generations later. I came to realize that some 60
years after my grandfather stopped sharecropping , I was working the
land for someone else. I spent the past ten years building an
advertising agency for a holding company. Now I've fixed that."
"It's important to note this isn't a winding down," Woodard says, "I
intend to pursue blue-chip clients and take this agency to a size and
significance that simply can't be achieved by a captive entrepreneurial
agency within a network."
Woodard conceived of and implemented the Oprah Car Giveaway heralded by
some as being the biggest single day promotion in the history of
advertising. Under his leadership Vigilante was twice named the O'Toole
Multicultural Agency of the Year and worked for many blue-chip clients
including Heineken, Sprint, General Motors and Western Union. The agency
was also awarded the Cannes Gold Lion and The Gold Effie. Its work for
the USTA is a McGraw- Hill textbook case study.
"Clients need thought leadership and flawless implementation of
strategies aimed at moving market share," says Woodard. "I look forward
to having only a single objective -- the success of the brand we are
Woodard also serves as the Chair of the New York Council of the 4A's and
a Director of New York's Advertising Week.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that