Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
H. Williams to remain agency for Army's African-American advertising
(April 8, 2011) The Carol H. Williams Advertising agency has announced
that it will continue to be responsible for African-American prospect
and influencer engagement advertising for the U.S. Army. CHWA, an
independently owned shop, is one of ten agencies who are part of the
$200 million ad contract recently awarded to lead agency, McCann
CHWA has handled the Army's African-American outreach as a McCann
Worldgroup partner agency since 2005.
"We are really pleased to continue our work on the Army business. The
proud men and women of the Army are the mothers and fathers, sisters and
brothers, sons and daughters of our community and we are honored to have
the opportunity to continue to serve them and represent them in telling
the Army story," said Carol H. Williams, CEO and President of the Carol
H. Williams agency.
Headquartered in Emeryville, CA with offices in Chicago, New York and a
satellite office in Atlanta, Carol H. Williams is one of the nation's
largest African-American, independently owned advertising and marketing
agencies. For more than 25 years, the agency has been noted for its
creative insights and strategic discipline. CHWA's client list has
included numerous Fortune 500 companies.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...