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 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Carol H. Williams to remain agency for Army's African-American advertising

(April 8, 2011) The Carol H. Williams Advertising agency has announced that it will continue to be responsible for African-American prospect and influencer engagement advertising for the U.S. Army. CHWA, an independently owned shop, is one of ten agencies who are part of the $200 million ad contract recently awarded to lead agency, McCann Worldgroup.

CHWA has handled the Army's African-American outreach as a McCann Worldgroup partner agency since 2005.

"We are really pleased to continue our work on the Army business. The proud men and women of the Army are the mothers and fathers, sisters and brothers, sons and daughters of our community and we are honored to have the opportunity to continue to serve them and represent them in telling the Army story," said Carol H. Williams, CEO and President of the Carol H. Williams agency.

Headquartered in Emeryville, CA with offices in Chicago, New York and a satellite office in Atlanta, Carol H. Williams is one of the nation's largest African-American, independently owned advertising and marketing agencies. For more than 25 years, the agency has been noted for its creative insights and strategic discipline. CHWA's client list has included numerous Fortune 500 companies.

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Black Cable TV Ratings for Wk. of Mar. 28 - Apr. 3 BET rides season finale of 'The Game' to Top 25 domination with marathon

'Black Dynamite' animated series to come to Adult Swim channel next year

Black TV Ratings for Week of Mar. 28 - Apr. 3 'Dancing,' Obama speech push ABC within striking distance of CBS's lead

NAACP, Wells Fargo open Financial Freedom Center to help ethnic consumers

Johnson Products signs NBA's Carmelo Anthony as spokesman for men's line

Carter Broadcasting introduces mobile apps for KPRS-FM and KPRT-AM

Nielsen study: African-Americans log the most hours on TV, video games, DVDs

Radio One names Urban League exec Eddie Harrell Columbus VP and GM

Comcast accepting proposals for African-American independent cable channels

New black digital TV channel planned by Andrew Young and Martin King III

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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