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2007 by Target Market News Inc. All rights reserved
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Cable TV
Ratings for Week of March 31 - April 6
'House of Payne' and Disney network repeat their winning ways
(April
10, 2008) It was another week at the top of the charts for TBS' "House of
Payne." In fact, it was pretty much a repeat for key categories for the
top 25 most popular cable shows in black households. The first, second,
third and fourth positions were the same, and their ratings shares were
very similar.
Disney again lined-up the most programs on the chart with a total of nine
(one better than last week). TBS captured four spots, while BET and ESPN
had three each.
The total number of viewers for the top 25 cable shows, according to
Nielsen Media Research, was 24.7 million, or 3.7 percent below the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
HOUSE OF
PAYNE
TBS
10.3
2,180
2
HOUSE OF
PAYNE
TBS
9.6
2,052
3
FLAVOR OF
LOVE 3
VH1
7.7
1,428
4
HOUSE OF
PAYNE
TBS
7.2
1,519
5
COLLEGE HILL
BET
6.1
1,044
6
WWE
ENTERTAINMENT
USA
5.7
1,096
7
WWE
ENTERTAINMENT
USA
5.4
1,044
8
NCAA WOMENS
BASKET TOUR L
ESPN
5.3
872
9
HOUSE OF
PAYNE
TBS
5.2
1,100
10
NBA REGULAR
SEASON FRI L
ESPN
5.0
947
11
THATS SO
RAVEN
DISNEY
4.5
926
12
IRON RING
BET
4.4
744
13
NBA
BASKETBALL
TNT
4.3
711
14
WIZARDS OF
WAVERLY PLACE
DISNEY
4.3
827
15
HANNAH
MONTANA
DISNEY
4.3
942
16
MOVIE OF THE
WEEK
BET
4.2
803
17
NBA REGULAR
SEASON WED L
ESPN
4.1
671
18
THATS SO
RAVEN
DISNEY
4.0
767
19
THATS SO
RAVEN
DISNEY
3.9
777
20
TWITCHES
DISNEY
3.9
772
21
WIZARDS OF
WAVERLY PLAC
DISNEY
3.9
688
22
SUITE LIFE
OF ZACK&CODY
DISNEY
3.9
817
23
CNN PRESENTS
CNN
3.8
581
24
CHICKEN
LITTLE
DISNEY
3.8
793
25
THE FIRST 48
A&E
3.8
639
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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Latest Buying Power report shows spending up in major categories The
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
