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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Radio One names Shawneen C. Thompson Station Manager of its St. Louis FM's

(April 8, 2010) Radio One, Inc. announced today that Shawneen C. Thompson has been named Station Manager of its St. Louis radio outlets, Urban AC station WFUN-FM 95.5 and Mainstream Urban station WHHL-FM 104.1.

Ms. Thompson comes to Radio One with over 18 years of experience in radio, digital and online brand management and marketing. Prior to joining Radio One, she was Local Sales Manager/General Sales Manager at CBS Radio - WVEE-FM and WAOK-AM in Atlanta. Her career includes sales management positions at Cox Radio in Atlanta, and Blue Chip Broadcasting/Radio One in Columbus.

"Shawneen brings a winning track record to our St. Louis cluster from CBS' V103 in Atlanta. She has proven herself to be a true professional with a positive attitude that gets it done," said Chris Wegmann, Regional Vice President.

"I am extremely excited to have the opportunity to oversee Radio One St. Louis. I look forward to growing our relationships in the communities we serve and educating business leaders in the value of urban radio," said Ms. Thompson.

Radio One, Inc. (www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning 53 broadcast stations located in 16 urban markets in the United States.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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