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Copyright (c)
2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of March 31 - April 6 CBS and NCAA
basketball dominate black household viewing
(April
9, 2008) CBS apparently gained lots of residual viewers from its airing of
the NCAA Basketball Championships. The broadcast of the Final Four games
on Saturday capped off a week in which the network dominated the top 25
list of most popular TV programs in black households. "American Idol" had
to settle for the second and third place on the chart.
CBS' 13 shows on the list overwhelmed the competition. Fox claimed six of
the top 25, while ABC had 4 shows.
The total number of black viewers watching the top 25 programs during the
first week of April, according to Nielsen Media Research was 36.4 million.
That's a drop two percent below the previous week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
NCAA BSKBL
CHAMP SA-2
CBS
6.2
2.218
2
AMERICAN
IDOL-WED
FOX
6.0
2.166
3
AMERICAN
IDOL-TUE
FOX
6.3
2.270
4
CSI: MIAMI
CBS
5.6
2.010
5
CBS NCAA
BSKBL-BRIDGE
CBS
5.6
1.997
6
CSI: MIAMI -
TUE SP
CBS
5.3
1.917
7
DANCING WITH
THE STARS
ABC
5.0
1.799
8
WITHOUT A
TRACE
CBS
4.6
1.643
9
CSI
CBS
4.5
1.608
10
DANCING
W/STARS RESULTS
ABC
4.0
1.441
11
CSI: NY
CBS
3.5
1.256
12
HELL'S
KITCHEN
FOX
4.6
1.654
13
MOMENT OF
TRUTH
FOX
4.0
1.429
14
AMER MOST
WANTED
FOX
3.5
1.265
15
CRIMINAL
MINDS
CBS
3.0
1.077
16
OPRAH'S BIG
GIVE
ABC
3.6
1.295
17
COLD CASE
CBS
3.4
1.212
18
NUMB3RS
CBS
2.9
1.055
19
SMARTER THAN
5TH
FOX
3.1
1.123
20
NCIS
CBS
2.9
1.041
21
AMERICA'S
TOP MODEL
CW
2.9
1.040
22
LAW AND
ORDER
NBC
2.6
.930
23
HERE COME
THE NEWLYWEDS
ABC
3.1
1.121
24
GHOST
WHISPERER
CBS
2.7
.956
25
PRICE IS
RIGHT PRIMETIME
CBS
2.6
.947
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
