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 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of Mar. 28 - Apr. 3
BET rides season finale of 'The Game' to Top 25 domination with marathon

(April 7, 2011) BET knows how to make the most of a good thing. The network ended the season's run of its hit comedy, "The Game" with two 90 minute blocks that boosted its well-established status as the season's most watched network in black households. The final episode drew four million viewers, according to Nielsen, and helped give BET a Top 25 sweep of the No. 1, 2 and 3 spots.

With 13.8 million viewers and 10 shows on the chart, BET was easily the week's most the watched cable network in black homes. TBS took second place with 6.5 million across five shows. ESPN was third with three million for three NBA games.

The total number of viewers for the Top 25 shows in black households was 31.9 million, for an increase of 19 percent over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

THE GAME S4

BET

19.5

26.4

3,949

2

LETS STAY TOGETHER

BET

12.6

17.6

2,424

3

THE GAME S4

BET

8.3

11.3

1,547

4

HOUSE OF PAYNE

TBS

8.1

11.7

1,671

5

NBA BASKETBALL

TNT

7.1

11.6

1,360

6

HOUSE OF PAYNE

TBS

7.1

9.9

1,428

7

NBA REGULAR SEASON

ESPN

6.6

10.8

1,273

8

WWE ENTERTAINMENT

USA

6.6

9.3

1,459

9

NBA BASKETBALL

TNT

6.1

8.7

1,237

10

ARE WE THERE YET

TBS

5.9

8.5

1,193

11

WWE ENTERTAINMENT

USA

5.7

8.0

1,165

12

KIDS CHOICE AWARDS 2011

NICK

5.7

9.4

1,406

13

THE GAME S4

BET

5.7

8.0

1,087

14

ARE WE THERE YET

TBS

5.7

7.9

1,130

15

VICTORIOUS

NICK

5.4

8.3

1,242

16

NBA REGULAR SEASON

ESPN

5.2

8.3

964

17

MEET THE BROWNS

TBS

5.0

7.5

1,081

18

THE GAME S4

BET

4.7

7.5

869

19

THE FAMILY CREWS 2

BET

4.6

7.1

982

20

THE GAME S4

BET

4.3

6.3

684

21

THE GAME S4

BET

4.3

6.9

769

22

WMNS NCAA BKBL CHAMP

ESPN

4.2

6.1

779

23

THE GAME S4

BET

4.1

7.0

767

24

THE FIRST 48

A&E

4.1

5.7

785

25

THE GAME S4

BET

4.0

6.8

741

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's cable chart


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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