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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

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IMAGES USA ad agency announces new hires and promotions

(April 7, 2008) During a time of measured and consistent growth, Atlanta based IMAGES USA, one of the nation's leading marketing communications agency for multicultural markets, today announces strategic new hires and a host of staff promotions.

Chandra Smalls, Brand Group Account Supervisor, began with the agency in August 2007 to assume a managing role on the Amtrak account. Chandra comes to the agency with more than 12 years marketing and advertising management experience with such organizations as Matlock Advertising and Public Relations, Georgia Institute of Technology, The John Harland Company and Braindance Marketing Communications.

"At IMAGES, we pride ourselves and hiring and – just as important – retaining the top talent in the industry," said Executive Vice President John Lockyer. "We’re building a home here for those are looking for a congenial family atmosphere in a fast paced and creative working environment."

The position of Media Director went to Nakesha Holley, whose has a vast background in media planning and management with such companies as National Vision Inc., Draft Worldwide, Grey Direct, and Matlock Advertising and Public Relations. Her accounts have included BMW North America, Publix Super Markets, Bell South, Nationwide Insurance and Dell Inc.

Justin Jordan, who has been with the agency for more than four years, was promoted to Senior Art Director. In his new role, Justin is looking forward to both increased visibility with clients and creative license. Max McClain, whose primary responsibility is the Hillshire Farm account, was promoted from Account Executive to Sr. Account Executive. McClain started with the agency two and a half years ago as an Account Coordinator.

Portia Hammond of Business Development was promoted to Account Executive. Portia will continue to manage new business outreach opportunities for the agency. Candace Rivers and Nia Millington were promoted to Account Executives on the Brand Group Team. They work on the Wachovia and Amtrak accounts respectively. Jelanii Reid, also on the Brand Group team, was promoted to Assistant Account Executive with Jack Daniel’s, Tous and Hillshire Farm being her accounts.

Finally, starting as an intern in June 2007, working on the award winning public relations for the National Black Arts Festival, Danielle Styles was promoted to Public Relations Account Coordinator.


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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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