HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Black TV Ratings for Week of Mar. 28 - Apr. 3
'Dancing,' Obama speech push ABC within striking distance of CBS's lead

(April 6, 2011) ABC had a very good ratings week in black households. The network more than doubled its black viewership from the previous week and came close to overcoming CBS perennial lead as the most watched network. ABC got into a more competitive posture thanks to the do-or-die status of black celebrities on "Dancing with the Stars." That show benefited from President Obama's March 28th address to the nation, which provided a strong lead-in. Newcomer "Body of Proof" helped by finding favor with black viewers.

CBS held on to its title of top network -- thanks to the NCAA Final Four games -- with 18.9 million tuning in to 12 of its Top 25 shows. ABC was hot on its heels with 16.9 million watching nine of its shows. Fox settled for a distant third, attracting only 4.1 million for both installments of "American Idol."

The total audience for the Top 25 shows in black homes, according to Nielsen, jumped 15 percent from the previous week to 41.8 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

DANCING WITH THE STARS

ABC

15.3

7.6

2,843

2

DANCING W/STARS RESULTS

ABC

14.3

7.2

2,722

3

NCAA BSKBL CHAMP SA-2

CBS

13.0

6.9

2,580

4

NCAA BSKBL CHAMP-SA-1

CBS

11.6

5.7

2,154

5

AMERICAN IDOL-THURS

FOX

11.1

5.9

2,233

6

NCAA BSKBL-BRIDGE

CBS

10.6

5.3

1,983

7

AMERICAN IDOL-WED

FOX

10.1

5.2

1,959

8

DANCING W/STARS: STORY

ABC

10.1

5.2

1,965

9

GREY'S ANATOMY

ABC

8.6

4.5

1,686

10

BODY OF PROOF

ABC

8.2

4.1

1,556

11

CASTLE

ABC

8.0

3.6

1,357

12

NCIS: LOS ANGELES

CBS

8.0

3.9

1,464

13

NCIS

CBS

7.9

3.9

1,480

14

CRIMINAL MINDS: SUSPECT

CBS

7.8

4.0

1,490

15

APPRENTICE 11

NBC

7.7

3.9

1,477

16

CRIMINAL MINDS

CBS

7.7

4.0

1,506

17

60 MINUTES

CBS

7.6

3.9

1,454

18

PRES OBAMA'S ADDRESS

ABC

7.6

3.4

1,296

19

BLUE BLOODS

CBS

7.1

3.3

1,252

20

THE GOOD WIFE

CBS

7.0

3.2

1,203

21

PRIVATE PRACTICE

ABC

6.9

3.4

1,260

22

SECRET MILLIONAIRE

ABC

6.8

3.6

1,364

23

THE MENTALIST

CBS

6.7

3.2

1,215

24

CSI

CBS

6.5

3.2

1,198

25

HARRY'S LAW

NBC

6.3

2.9

1,107

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 chart


Go to Target Market News homepage


RECENT STORIES
Johnson Products signs NBA's Carmelo Anthony as spokesman for men's line

Carter Broadcasting introduces mobile apps for KPRS-FM and KPRT-AM

Nielsen study: African-Americans log the most hours on TV, video games, DVDs

Radio One names Urban League exec Eddie Harrell Columbus VP and GM

Comcast accepting proposals for African-American independent cable channels

New black digital TV channel planned by Andrew Young and Martin King III

New York City to challenge Census results; Says black population in error

Black Cable TV Ratings for Week of March 21 - 27 'The Game' leads BET's sweeps of top spots on the chart of cable favorites

Black TV Ratings for Week of March 21 - 27 Black households deliver big win to CBS for NCAA's Sweet 16, Elite 8

Sprite moves beyond controversy and brings back its Step Off competition

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________