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Target Market News
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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

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Rainbow PUSH, Rev. Jesse Jackson seek economic reciprocity with KFC

(April 7, 2010) The Rainbow PUSH Coalition is urging food service giant YUM! Brands to pay closer attention to diversity and inclusion. The Rev. Jesse L. Jackson was in Atlanta today to counsel KFC franchisees who reached out to the civil rights organization for assistance. 

According to data obtained by the Rainbow PUSH Coalition's International Trade Bureau, fewer than 100 of the company's 2900 restaurants are operated by less than 30 black-owned firms, while blacks and Hispanics account for nearly one-third of the company's U.S. revenues. 

"YUM! needs to do a better job of making sure that its franchisees look like its customers," indicated Randolyn Jones, director for the Southern Region of Rainbow PUSH's trade bureau based in Atlanta, Georgia.

Minority franchisees claim they have difficulty communicating with the company, that operating terms and conditions are inconsistent and that the company refuses to hire and promote black executives who understand the unique market conditions affecting their businesses.  Several black and Asian-Indian franchisees are among the group who will meet with Rev. Jackson today in Atlanta.

"We have a vested interest in YUM!," indicates Rainbow PUSH president and Founder Rev. Jesse L. Jackson, Sr.  Breadbasket (which Jackson started as a wing of SCLC) initiated the very first black franchise operations in the U.S.  Some of today's minority franchisees are the same ones we worked with a generation ago. Others are children of that first generation.  We do not intend to see their demise, given the strong consumer base that KFC has in our communities. 

"We would rather have trading partners than boycott targets," the Rev. Jackson continued, "so we have written to and seek to meet with YUM! officials.  But we cannot tolerate being taken advantage of as consumers, yet treated as second class citizens when it comes to business opportunities and jobs."

Jackson has corresponded with YUM! and KFC executives and intends to help organize a minority franchise owners association today in Atlanta.  He also plans to attend the YUM! Annual meeting of shareholders to be held in May in Lexington, KY.

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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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