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PUSH, Rev. Jesse Jackson seek economic reciprocity with KFC
(April 7, 2010) The Rainbow PUSH Coalition is urging food service giant
YUM! Brands to pay closer attention to diversity and inclusion. The Rev.
Jesse L. Jackson was in Atlanta today to counsel KFC franchisees who
reached out to the civil rights organization for assistance.
According to data obtained by the Rainbow PUSH Coalition's International
Trade Bureau, fewer than 100 of the company's 2900 restaurants are
operated by less than 30 black-owned firms, while blacks and Hispanics
account for nearly one-third of the company's U.S. revenues.
"YUM! needs to do a better job of making sure that its franchisees look
like its customers," indicated Randolyn Jones, director for the Southern
Region of Rainbow PUSH's trade bureau based in Atlanta, Georgia.
Minority franchisees claim they have difficulty communicating with the
company, that operating terms and conditions are inconsistent and that
the company refuses to hire and promote black executives who understand
the unique market conditions affecting their businesses. Several black
and Asian-Indian franchisees are among the group who will meet with Rev.
Jackson today in Atlanta.
"We have a vested interest in YUM!," indicates Rainbow PUSH president
and Founder Rev. Jesse L. Jackson, Sr. Breadbasket (which Jackson
started as a wing of SCLC) initiated the very first black franchise
operations in the U.S. Some of today's minority franchisees are the
same ones we worked with a generation ago. Others are children of that
first generation. We do not intend to see their demise, given the
strong consumer base that KFC has in our communities.
"We would rather have trading partners than boycott targets," the Rev.
Jackson continued, "so we have written to and seek to meet with YUM!
officials. But we cannot tolerate being taken advantage of as
consumers, yet treated as second class citizens when it comes to
business opportunities and jobs."
Jackson has corresponded with YUM! and KFC executives and intends to
help organize a minority franchise owners association today in Atlanta.
He also plans to attend the YUM! Annual meeting of shareholders to be
held in May in Lexington, KY.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that