Ohio tourism multicultural marketing account awarded to Singleton & Partners
 
(April 3, 2008) Lieutenant Governor Lee Fisher today announced that Singleton & Partners, Ltd. has been awarded a two-year contract to market Ohio's tourism experiences to multicultural audiences.

"Our multicultural marketing effort is extremely important in reaching out to some of the fastest growing populations in Ohio and in the nation," said Lt. Gov. Fisher, who also serves as Director of the Ohio Department of Development. "We look forward to partnering with Singleton, an innovative and creative agency, that we feel can take this program to the next level of success."

Singleton & Partners, Ltd. was selected via an RFP (Request for Proposal) process conducted by the Ohio Department of Administrative Services on behalf of the Ohio Tourism Division.

"Ohio's multicultural initiative will direct messages to Ohio's African-American and Hispanic populations through a variety of media including print publications, Internet and radio," said Alicia Reece, Assistant State Tourism Director and lead on the State's multicultural tourism marketing effort. "The target audience for this initiative has available disposable income and clearly demonstrates high interest in visiting friends, family, major cultural events and attractions."

Advertising and other promotional efforts will drive visitors to the Division's Multicultural Web site featuring information on the State's immense variety of ethnic, cultural, arts, music, dining, shopping, nightlife and sports experiences. A 48-page booklet titled "Multicultural Excursions" was launched in July 2007, and remains available to consumers.

"We are very excited to add Singleton Partners to our team of excellent marketing agencies including Fahlgren Mortine Public Relations and Ron Foth Advertising," said State Tourism Director Amir Eylon. "Their written RFP response and presentation to the review committee showed their knowledge of and passion for helping us get Ohio's tourism message out to the multicultural market."

The minority travel market is a $90 billion industry according to the Travel Industry Association of America. Estimates from the U.S. Census Bureau indicate the country's minority population has surpassed 100 million. Ohio's black population is the 11th largest in the country at 1.4 million, and the State's Hispanic population is estimated to be 268,000. Ohio African-Americans represent nearly 12 percent of the statewide population and in some markets encompass more than 50 percent of the local community.   

Singleton & Partners is a full-service marketing firm committed to creating partnerships between mainstream America and its many diverse communities. With offices in Cleveland and Chicago, the agency helps clients connect with women, African-Americans, Asian-Americans and Hispanics and other multicultural audiences.

Go to Target Market News homepage









































































 

  Save $100 On Registration!



 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news