Black TV Ratings for Week of March 29 - April 4
It's back to viewing as usual as NCAA reaches the Final Four

(April 6, 2010) The final days of March found TV viewing in black households and white households to be unusually similar. However, while Dancing with the Stars and American Idol took the top three spots with all households, there's irony in how the NCAA Men's Basketball Championships played out for CBS.

The ratings for the title David vs. Goliath match-up between Butler University and Duke University were 31 percent above last year's final game. However, if CBS had found a way to reverse a 32 percent drop in black audience viewing for this year's final game compared to last year's, the Butler/Duke broadcast might have finished No.1 in overall ratings. Nearly a million more black viewers watched the 2009 Championship.

CBS still retained its title as the most watched TV network of the week, with 14.7 million tuning to 12 of its Top 25 shows. ABC moved up to second place with 8.6 million watching seven of its shows on the chart. Fox fell to third with 6.1 million viewing four of its programs.

The total number of viewers for the Top 25 favorite shows in black homes, according to Nielsen, was down 8.9 percent from the previous week to 31.7 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1	DANCING WITH THE STARS	ABC	10.8	2,004
2	AMERICAN IDOL-TUESDAY	FOX	10.6	2,078
3	AMERICAN IDOL-WEDNESDAY	FOX	9.9	2,040
4	CBS NCAA BSKBL CHAMP SA-2	CBS	9.8	1,956
5	CBS NCAA BSKBL-BRIDGE	CBS	9.3	1,778
6	NCIS: LOS ANGELES	CBS	7.4	1,254
7	CSI	CBS	7.3	1,305
8	DANCING W/STARS RESULTS	ABC	6.8	1,169
9	THE GOOD WIFE	CBS	6.8	1,116
10	LAW AND ORDER:SVU	NBC	6.7	1,247
11	COLD CASE - SPECIAL	CBS	6.6	1,206
12	GREY'S ANATOMY-THU 9PM	ABC	6.5	1,072
13	PRIVATE PRACTICE	ABC	6.5	1,067
14	ABC SP PRESENTATION-4/3	ABC	6.4	1,200
15	CSI: MIAMI	CBS	6.3	1,038
16	NCIS	CBS	6.3	1,146
17	CASTLE	ABC	6.1	1,025
18	UNDERCOVER BOSS - SPECIAL	CBS	5.9	1,157
19	24	FOX	5.9	1,040
20	THE MENTALIST	CBS	5.4	960
21	60 MINUTES SPECIAL	CBS	5.4	892
22	LAW AND ORDER	NBC	5.4	969
23	CSI: NY	CBS	5.3	911
24	V-TUE	ABC	5.2	1,095
25	HUMAN TARGET	FOX	5.1	1,035

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

Go to Target Market News homepage


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