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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of March 29 - April 4
It's back to viewing as usual as NCAA reaches the Final Four

(April 6, 2010) The final days of March found TV viewing in black households and white households to be unusually similar. However, while Dancing with the Stars and American Idol took the top three spots with all households, there's irony in how the NCAA Men's Basketball Championships played out for CBS.

The ratings for the title David vs. Goliath match-up between Butler University and Duke University were 31 percent above last year's final game. However, if CBS had found a way to reverse a 32 percent drop in black audience viewing for this year's final game compared to last year's, the Butler/Duke broadcast might have finished No.1 in overall ratings. Nearly a million more black viewers watched the 2009 Championship.

CBS still retained its title as the most watched TV network of the week, with 14.7 million tuning to 12 of its Top 25 shows. ABC moved up to second place with 8.6 million watching seven of its shows on the chart. Fox fell to third with 6.1 million viewing four of its programs.

The total number of viewers for the Top 25 favorite shows in black homes, according to Nielsen, was down 8.9 percent from the previous week to 31.7 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

DANCING WITH THE STARS

ABC

10.8

2,004

2

AMERICAN IDOL-TUESDAY

FOX

10.6

2,078

3

AMERICAN IDOL-WEDNESDAY

FOX

9.9

2,040

4

CBS NCAA BSKBL CHAMP SA-2

CBS

9.8

1,956

5

CBS NCAA BSKBL-BRIDGE

CBS

9.3

1,778

6

NCIS: LOS ANGELES

CBS

7.4

1,254

7

CSI

CBS

7.3

1,305

8

DANCING W/STARS RESULTS

ABC

6.8

1,169

9

THE GOOD WIFE

CBS

6.8

1,116

10

LAW AND ORDER:SVU

NBC

6.7

1,247

11

COLD CASE - SPECIAL

CBS

6.6

1,206

12

GREY'S ANATOMY-THU 9PM

ABC

6.5

1,072

13

PRIVATE PRACTICE

ABC

6.5

1,067

14

ABC SP PRESENTATION-4/3

ABC

6.4

1,200

15

CSI: MIAMI

CBS

6.3

1,038

16

NCIS

CBS

6.3

1,146

17

CASTLE

ABC

6.1

1,025

18

UNDERCOVER BOSS - SPECIAL

CBS

5.9

1,157

19

24

FOX

5.9

1,040

20

THE MENTALIST

CBS

5.4

960

21

60 MINUTES SPECIAL

CBS

5.4

892

22

LAW AND ORDER

NBC

5.4

969

23

CSI: NY

CBS

5.3

911

24

V-TUE

ABC

5.2

1,095

25

HUMAN TARGET

FOX

5.1

1,035

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

Go to Target Market News homepage


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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