Register Here 
Are you getting the latest industry news when it happens via

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

Carter Broadcasting introduces mobile apps for KPRS-FM and KPRT-AM

(April 6, 2011) Carter Broadcast Group, the nation's oldest African American owned and operated radio station, announced today, new mobile applications created by PRONTO! mobile, a leading mobile marketing IT provider. The mobile applications will allow listeners to listen live from anywhere in the world from their mobile device. Some of the key features allow listeners to interact 24 hours a day.

"We couldn't be more excited and pleased to bring our stations mobile as an additional benefit to listeners as well as helping our advertisers reach those listeners in a whole new way.  PRONTO! mobile makes the process seamless from end-to-end when you take your brand mobile.  Their unique PRONTO! Platform Manager 2.0 makes it foolproof to manage our banner ads, text, mobile apps, and reports, quickly, easily, and all in one place," Cristina Shell said, Interactive Director of Carter Broadcasting.

The application is free to download and available for the iPhone, Android and BlackBerry.

"We are very excited to have such an amazing partnership with an iconic brand such as Carter Broadcast Group.  We look forward to working with them even more to offer the best mobile apps and advertising on the market.  We focus on mobile being a way to monetize the investments of clients while launching their mobile efforts.  I prefer to not ask them for a check every month.  I like it when I bring them one (and they do too)," Andy Lynn, founder and CEO of PRONTO! mobile said.

Key unique mobile application features include:

Jamz Now  -- get all the latest contest and events happening now
Jamz Connect -- interact with your favorite DJ's, request a song, and share with social media friends
Hot Clock -- wake up to your favorite radio station with pre-set alarm
QR Code Scanner -- Scan QR codes anywhere and join scavenger hunts with the built-in scanner
Deal of the Day -- receive deeply discounted offers and coupons to your phone instantly
Mobile Text Club -- Text KPRS to 89686 for great discount offers and updates

Carter Broadcast Group, based in Kansas City, MO, is the oldest African American owned and operated radio station in the United States.  The group operates two radio stations, KPRS (Hot 103 Jamz) and KPRT (Gospel 1590, The Gospel Source). In 2010, Carter Broadcast Group celebrated its 60th year of existence and continues to lead the market with technology integration into radio programming.

Go to Target Market News homepage

Nielsen study: African-Americans log the most hours on TV, video games, DVDs

Radio One names Urban League exec Eddie Harrell Columbus VP and GM

Comcast accepting proposals for African-American independent cable channels

New black digital TV channel planned by Andrew Young and Martin King III

New York City to challenge Census results; Says black population in error

Black Cable TV Ratings for Week of March 21 - 27 'The Game' leads BET's sweeps of top spots on the chart of cable favorites

Black TV Ratings for Week of March 21 - 27 Black households deliver big win to CBS for NCAA's Sweet 16, Elite 8

Sprite moves beyond controversy and brings back its Step Off competition

Amtrak unveils multicultural programs for National Train Day observance in May

Coca-Cola investing $6 million for safe water projects throughout Africa

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...