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 Black Stats
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Johnson Products signs NBA's Carmelo Anthony as spokesman for new men's line

(April 6, 2011) NBA Star Carmelo Anthony has just inked a multiyear deal as the corporate spokesperson for Johnson Products Company, Inc., known as one of the most pioneering ethnic hair care companies in the world. JPC has entered the men's grooming arena with the Fall 2010 launch of Ultra Sheen Men. Building on the company's legacy and expertise in the African American ethnic hair market, JPC is continuing to reinvent itself and introduce new brands with innovative formulas and products that meet the needs of today's multicultural consumer. 

"We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men's line.  Our team sees a lot of opportunity and growth in the men's sector which doesn't typically get a lot of attention," explained JPC CEO, Eric Brown. "Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen Men brand to the community will certainly bring excitement to our new brand."

The Ultra Sheen Men grooming collection is targeted to the trendsetting man who has style and swagger. Today, no one better exudes the "trendsetting man" than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen Men line.

"I am very excited about joining the team at Johnson Products Company.  I have fond memories of Ultra Sheen products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort," said Carmelo Anthony. "Being a part of the Ultra Sheen Men launch and influencing young men to 'Step Up Their Game' in every aspect of their lives is truly what I am all about."

The deal with Carmelo Anthony is a part of the company's strategic plan to regain its prominent global market share.  The deal will feature Carmelo in advertising and promotional campaigns, cause-marketing and community outreach programs as well as in personal appearances for JPC and Ultra Sheen Men. The UniWorld Group is the advertising agency for JPC.

The Ultra Sheen Men brand promotes to fashion focused men that they should always "Step Up Their Game." In doing so, a man can "get noticed" for his high standard of style and fashion. Carmelo will also be involved in the development of innovative new grooming products for JPC.

JPC's partnership with Carmelo Anthony is the first of its kind for the new management team at JPC. On March 31, 2009, JPC was successfully acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team.  In two years, the new team at JPC has successfully reorganized the company and its worldwide distribution.

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Sprite moves beyond controversy and brings back its Step Off competition

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Coca-Cola investing $6 million for safe water projects throughout Africa

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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