Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Johnson Products signs NBA's Carmelo Anthony as spokesman for new men's
6, 2011) NBA Star Carmelo Anthony has just inked a multiyear deal as the
corporate spokesperson for Johnson Products Company, Inc., known as one
of the most pioneering ethnic hair care companies in the world. JPC has
entered the men's grooming arena with the Fall 2010 launch of Ultra
Sheen Men. Building on the company's legacy and expertise in the African
American ethnic hair market, JPC is continuing to reinvent itself and
introduce new brands with innovative formulas and products that meet the
needs of today's multicultural consumer.
"We are very excited to leverage the strong position in the ethnic hair
care space that Johnson Products has to launch our new men's line. Our
team sees a lot of opportunity and growth in the men's sector which
doesn't typically get a lot of attention," explained JPC CEO, Eric
Brown. "Adding Carmelo Anthony to the Johnson Products Family as well as
having him represent the Ultra Sheen Men brand to the community will
certainly bring excitement to our new brand."
The Ultra Sheen Men grooming collection is targeted to the trendsetting
man who has style and swagger. Today, no one better exudes the
"trendsetting man" than NBA All-Star, Carmelo Anthony, who has signed on
to lend his voice and celebrity to the Ultra Sheen Men line.
"I am very excited about joining the team at Johnson Products Company.
I have fond memories of Ultra Sheen products from my childhood days and
they have such a long-standing and rich reputation that it was very easy
for me to agree to be a part of this new effort," said Carmelo Anthony.
"Being a part of the Ultra Sheen Men launch and influencing young men to
'Step Up Their Game' in every aspect of their lives is truly what I am
The deal with Carmelo Anthony is a part of the company's strategic plan
to regain its prominent global market share. The deal will feature
Carmelo in advertising and promotional campaigns, cause-marketing and
community outreach programs as well as in personal appearances for JPC
and Ultra Sheen Men. The UniWorld Group is the advertising agency for
The Ultra Sheen Men brand promotes to fashion focused men that they
should always "Step Up Their Game." In doing so, a man can "get noticed"
for his high standard of style and fashion. Carmelo will also be
involved in the development of innovative new grooming products for JPC.
JPC's partnership with Carmelo Anthony is the first of its kind for the
new management team at JPC. On March 31, 2009, JPC was successfully
acquired from Procter & Gamble with the combined investments of RC
Fontis, St. Cloud Capital and Plus Factor, LLC, an African American
management team. In two years, the new team at JPC has successfully
reorganized the company and its worldwide distribution.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...