Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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TheLoop21.com partners with AKA Sorority to conduct economic survey of
(April 6, 2010) In an effort to better understand the economic status of
African Americans and the perceptions behind the racial disparity that
exists in today's economy, TheLoop21.com, a top African American website
for economic and political news, has commissioned the largest-ever
consumer study of African American consumers and workers. In partnership
with the national sorority, Alpha Kappa Alpha (AKA) Sorority, Inc., the
"2010 Economic Survey of Black America" seeks to provide a clear
assessment of Black America's economic status and black consumer
confidence from the perspective of thousands of black consumers and
workers. The "2010 Economic Survey of Black America" will be conducted
online at www.TheLoop21.com, effective Friday, April 9 through Friday,
"In today's multi-cultural society, it is important to evaluate the
strength of the U.S. economy based on the economic well-being of all its
citizens," said Darrell Williams, publisher of TheLoop21.com and a Ph.D.
economist. "This survey is the first of its kind in that it provides
real-time, real-life participation directly from the people themselves
-- Black consumers and workers. Our mission is to look behind the
statistics and commentary on the black economic condition in order to
give voice to the economic priorities and concerns from the community
itself so as to positively influence the economic policies being
formulated during this global recession."
To ensure the participation of persons of color from various economic
strata, TheLoop21.com is collaborating with Alpha Kappa Alpha. The
national sorority plans to engage its 250,000 college-educated
membership and their families from over 900 chapters in the U.S. and
"Our partnership with TheLoop21.com provides a perfect opportunity for
Alpha Kappa Alpha Sorority to continue our work of improving the social
and economic conditions in our communities," said Alpha Kappa Alpha's
international president, Barbara A. McKinzie. "The '2010 Economic Survey
of Black America' will help further define our community's economic
reality and give a voice to the African American perspective in this
important discussion of our country's economic future."
As part of the survey, TheLoop21.com seeks to include economic data from
African Americans who are often disproportionately affected by adverse
U.S. and global economic shifts and whose economic circumstances may be
dramatically different from "the average."
Respondents to the "2010 Economic Survey of Black America" will be asked
to reply to questions regarding their present economic status, the U.S.
global recession and its impact on their lives, as well as their outlook
for the future. All participants will be directed to take the survey at
www.TheLoop21.com from April 9th - 23rd.
Results and analysis of data garnered from the survey will be released
in early May. The findings will provide an assessment of Black America's
economic interests as the U.S. develops new economic policies.
TheLoop21.com is the premier online destination for in-depth analysis of
economic and political news presented from the minority perspective.
TheLoop21.com not only highlights problems, but also offers insights and
solutions, plus a platform where everyone is invited to join the
conversation. The site is an alternative to mainstream media with a
mission to lead the discussion on economic progress for people of color.
Alpha Kappa Alpha Sorority is America's first Greek-letter organization
founded in 1908 by, and for, African-American college women.
Headquartered in Chicago, Illinois, it is one of the world's leading
service organizations. The Sorority's members have made a commitment "to
serve all mankind" through a nucleus of more than 250,000 women in over
975 chapters in the United States, the Caribbean, Canada, Germany,
Korea, Japan and in the continent of Africa. Barbara A. McKinzie is the
27th International President. Her administration is marked by the ESP
theme, which stands for Economics, Service and Partnerships.
More information regarding the survey and other general information can
be found at www.theloop21.com.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that