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Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2008 by
Target Market News Inc.

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King Magazine to close with upcoming issue due to 'economic conditions'

By Richard Prince
Journal-isms

(April 1, 2009) After six years and 50 issues, King magazine, which dubs itself "the illest men's magazine ever," is folding, publisher Dennis S. Page confirmed Wednesday.

King's full-time staff of about seven is being let go, he said, and its next issue, now in production, will be its last.

"It's brutal out there," Page told Journal-isms. "It's the worst economic conditions in 30 years."

Page is also publisher of SLAM (on basketball), XXL (hip-hop music), Rides (automobiles) and Antenna ("what drops next" in consumer products). All are published by New York-based Harris Publications.

King reported an average circulation of 173,530 for the six months ending Dec. 31, down 11.3 percent from the year before. Advertising, not circulation, was the problem, Page said. The publication's revenue staples were automobile and alcohol ads.

Page said XXL, as a music magazine, did not have the same problem and that there were "no concerns" about it folding.


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  New Date - Just 4 Weeks Away!





Insights to Increase
Your Share of a
Changing African-
American Market
 
By Pepper Miller
and Herb Kemp

African Americans have more influence on today's culture and taste than any other ethnic group in the world. What's Black About It? is a new book with a fresh perspective on changing the views of corporate America and how they market to the African-American consumer.

This book presents historical, psychological, and cultural influences that delve far deeper into the Black experience than other ethnic marketing books which may only include a general chapter or two on Black consumers

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14th Annual Edition

Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order
The Buying Power of Black America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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