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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Nielsen study: African-Americans log the most hours on TV, video games, DVDs

(April 4, 2011) In a study made by The Nielsen Company in November 2010, African-Americans again came out as the ethnic group that consumes more hours of television than any other.

The study, "The State of the Media: U.S. Ethnic Trends," reports that African-Americans used their TVs an average of 7 hours 12 minutes each day -- far above the total U.S. average of 5 hours 11 minutes. Asians used their TVs the least, just 3 hours and 14 minutes on average. African-Americans also used DVD players and video game consoles more than average. Another fact to note: the VCR has virtually disappeared for all groups.

More than one-third (38%) of American homes had a DVR in November 2010. White homes had more than average (40%) and the highest usage while Hispanics had the fewest (30%).

Across all households, White households' primetime usage increased by 5.0 rating points with DVR playback, more than any other group. Asian homes had usage growth of 3.1 rating points, while African-American and Hispanic households increased their usage by more than 2 rating points with the additional DVR playback. These increases more than double when cut back to DVR households.


Source: The Nielsen Company. Based on live stream for persons 18-49 during November 2010.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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