Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

Tom Joyner Morning Show launches 14-city Census tour to encourage returns

(April 4, 2010) Last week, Tom Joyner, host of the nationally syndicated Tom Joyner Morning Show, in partnership with the US Census Bureau, launched a national live broadcast tour to encourage the African American community to be counted in the 2010 Census. 

The tour will visit 14 cities, including Dallas, Houston, Shreveport, Baton Rouge, Birmingham, Atlanta, Savannah, Orlando, Miami, Columbia, Charlotte, Raleigh, Washington DC and Baltimore, over three weeks from Tuesday, March 30 through Friday, April 16.

“I’m using my microphone and national audience to raise awareness for the 2010 Census specifically to the African-American community,” says Joyner.  “Since the last Census count our community has been disproportionately affected by hurricane displacement along the gulf coast and housing foreclosures across the country.  My listeners need to know how important it is now more than ever that they respond to the Census so our community can get the dollars they need to support them, wherever they may be.”

Listeners can look forward to seeing Joyner and the morning show crew, who reach an audience of more than eight million in over 100 markets, broadcasting live from the TJMS tour bus in a different city each day for three weeks.  There will be daily photos and videos uploaded to BlackAmericaWeb.com as well as regular updates to the Facebook and Twitter pages for the Tom Joyner Morning Show to raise as much awareness as possible about the importance of everyone in Black America being counted accurately.   

The only civic event that includes every person in the country, the Census is the basis for America’s representative democracy, ensuring that Congress is fairly reapportioned every 10 years between the states. Census counts are also used to redraw state and local legislative boundaries so that political representation is fairly distributed across their changing populations.  Asking just 10 questions and taking about 10 minutes to complete, 2010 Census forms began arriving in 120 million mailboxes across the nation on March 15th.  Participating in the census is required by law for everyone living in the United States and all census responses are confidential.  The census mailing package includes a cover letter, the 2010 Census form and a postage-paid return envelope. 

The Census efforts of the Tom Joyner Morning Show are being supported by its parent company REACH Media, Inc. as well as the NAACP, the National Urban League, the National Action Network, and the National Coalition on Black Civic Participation.

For more information on the TJMS live bus tour please visit www.BlackAmericaWeb.com.  For specific information on the www.2010Census.gov.

Tom Joyner Morning Show Census Tour 2010

March 30th – Dallas, TX
March 31st – Houston, TX
April 1st – Shreveport, LA
April 2nd – Baton Rouge

April 5th – Birmingham, AL
April 6th – Atlanta, GA
April 7th – Savannah, GA
April 8th – Orlando, FL
April 9th – Miami, FL

April 12th – Columbia, SC
April 13th – Charlotte, NC
April 14th – Raleigh, NC
April 15th – Washington, DC 
April 16th – Baltimore, MD

Go to Target Market News homepage

Sanders\Wingo named agency partner for cult favorite Alamo Drafthouse Cinema

DECISIVE Magazine debuts new consumer info multimedia platform

Black Cable TV Ratings for Week of March 22 - 28 Tyler Perry, master promoter, dominates Top 25 black cable viewing

Diann Burns to host second season of Chicago Urban League's nextTV series

Digital study: African-Americans more likely to watch video on mobile devices

Black TV Ratings for Week of March 22 - 28 Black viewers make road to NCAA's Final Four a ratings winner for CBS

Survey: African-Americans more optimistic than whites on financial status

BET's Debra Lee talks about her leadership lessons and management style

The Wendy Williams show picked up for another season with more markets

AP & Associates finds success as a black ad agency in Scottsdale Arizona


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...