Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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black digital TV channel planned by Andrew Young and Martin King III
By Jon Lafayette
Broadcasting & Cable
(April 3, 2011) A group led by Ambassador Andrew Young and Martin Luther
King III is expected on Monday to announce plans to launch a new
over-the-air television network aimed at African-American audiences in
Based in Atlanta, Bounce TV, is trying to line up distribution through
the digital signals of local television stations. It plans to broadcast
a mix of theatrical movies, live sports, off-net series and original
programming aimed at adults 25-54. It has made deals to acquire TV
rights to 400 African-American oriented films from NBC Universal
Domestic Television Distribution, Sony Pictures Television, Codeblack
Entertainment and Image Entertainment.
Bounce TV will be run by a founding group comprised of Young and King
and Andrew "Bo" Young III. The co-founders of African-American-owned
production company Rainforest Films are also involved, with Rob Hardy
serving as chief content officer and Will Packer holding the title chief
strategy and marketing officer. Also involved in management are two
former Turner Broadcasting executives, Ryan Glover and Jonathan Katz,
who have been named executive VPs.
"My father envisioned the day that African Americans would play major
roles in entertainment within ownership, not just serve as entertainers
on the stage or in front of the cameras. That's what makes this even
more exciting to me as we embark on this new endeavor of an
independently owned and operated broadcast television network featuring
African Americans," said King.
Former executive VP of U.S. syndication sales for Sony Pictures
Television, Jeffrey Wolf, will handle network distribution of Bounce TV.
The network plans to offer half of its ad time for insertion by local
Bounce TV will be televising football and basketball from the nation's
largest African American athletic conference, the Central
Intercollegiate Athletic Association, under a rights agreement with
Urban Sports Entertainment Group. The network will air the CIAA
Championship football and some quarter and semi-final CIAA tournament
Atlanta -based CSE, an independent sports, entertainment and television
production agency, will provide marketing, digital, post-production and
In targeting African-Americans, Bounce TV is moving into territory
already occupied by cable networks such as Viacom's BET and TV One, a
joint venture of Comcast, NBC Universal and DirecTV.
"There are nearly 13 million Hispanic television households that are
served by dozens of Spanish and Spanish-language versions of networks.
Yet, the more than 14 million African American TV households have just a
few dedicated cable channels -- and no over-the-air networks," said
Glover. "Bounce TV will fill the need for an over-the-air television
network exclusively for African Americans. At the same time, local
broadcasters are looking for digital programming, as well as African
American-skewing product. Bounce TV will fill both of those market needs
for local broadcasters."
"I am proud that our network will deliver free programming exclusively
for our under-served community and be accessible to all homes around the
country and not just those who pay for television," added Young.
A couple of networks targeting Hispanic viewers have used broadcast
station digital networks to gain distribution, including Estrella TV and
Most TV stations are still trying to figure out the best way to make use
of the extra channels they got when broadcasting converted from analog
to digital. Some stations have used the channels to provide news or
ABC last year launched the Live Well channel designed to air
high-quality programming produced by its owned and operated stations. A
few Belo stations have signed up for Live Well.
"Bounce TV is a new model; a demo-specific network designed for digital
carriage that we believe is well-timed for the marketplace," said Wolf.
"We have built a smart and efficient business model created by people
with the decades of television and entertainment experience. The initial
response from stations has been overwhelmingly positive and we expect
advertisers to embrace Bounce TV as well."
Bounce TV's package of films from NBCU is comprised of about 200 titles
including Ray, The Hurricane, Do the Right Thing and Car Wash. Sony
Pictures has licensed 100 titles, including Philadelphia, Glory, Ali and
Boyz' n The Hood.
Codeblack Entertainment is a new content company focused on
African-American and urban audiences. The package it has licensed to
Bounce TV has 50 movies and documentaries featuring such stars as Morgan
Freeman, Vanessa Williams Bill Cosby and Terrence Howard. Bounce is also
getting 50 comedies and dramas. The stars of the comedies include Jay-Z,
50 Cent, Charles Dutton, Ossie Davis and Ruby Dee.
"We are launching as an entertainment-based network, built upon a
foundation of movies for the African American audience," said Glover.
"As the network grows we will execute on Rob Hardy's creative vision for
original programming, plans of which are already in development."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...