Cable TV Ratings for Week of March 24 - 30
'Payne' remains most popular cable show; Disney is most watched network

(April 2, 2008) TBS' "House of Payne" continued its domination of the most popular prime time cable shows with black households. "Flavor of Love" managed to break up Tyler Perry's usual Tri-fecta by attracting a tenth of a percentage point more audience and thus claiming third place. [Rankings are based on the percentage of African-American viewers captured of all those watching at that particular hour.]

Thanks to the Easter holiday, and therefore a lack of "school nights," the kids took over the remote control and pushed Disney to No.1 of the week's most watched cable network. [There were 26 shows on this week's list, thanks to a tie for the final spot.] It had eight shows on the chart. BET and TBS followed with three shows each and a tie for second.

The total number of viewers for the top 25 shows was 25.7 million, or five percent less than the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Viewers

1	HOUSE OF PAYNE	TBS	10.6	2,280
2	HOUSE OF PAYNE	TBS	10.1	2,137
3	FLAVOR OF LOVE 3	VH1	7.1	1,439
4	HOUSE OF PAYNE	TBS	7.0	1,501
5	AMERICAS BEST DANCE CREW	MTV	6.5	1,306
6	COLLEGE HILL	BET	5.7	1,087
7	HOUSE OF PAYNE	TBS	5.4	1,096
8	WWE ENTERTAINMENT	USA	5.2	1,030
9	WWE ENTERTAINMENT	USA	4.8	951
10	SALT N PEPA SHOW	VH1	4.8	957
11	HIGH SCHOOL MUSICAL 2	DISNEY	4.8	1,248
12	S KIDS CHOICE 08	NICK	4.2	1,161
13	IRON RING	BET	4.0	787
14	LIFE WITH DEREK	DISNEY	3.8	890
15	NBA BASKETBALL	TNT	3.8	674
16	ELLA ENCHANTED	DISNEY	3.7	596
17	KIDS CHOICE AWARDS	NICK	3.7	702
18	SUNDAY MOVIE III	LIFETIME	3.6	684
19	CH: CLASS REUNION	BET	3.6	595
20	KEYSHIA COLE FAMILYAFFAIR	BET	3.6	665
21	THATS SO RAVEN	DISNEY	3.5	480
22	S HANNAH MONTANA	DISNEY	3.5	785
23	THATS SO RAVEN	DISNEY	3.5	460
24	SPONGEBOB	NICK	3.5	712
25	S HANNAH MONTANA	DISNEY	3.4	793
25	S PHINEAS & FERB	DISNEY	3.4	725

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern

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