Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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DECISIVE Magazine debuts new consumer info multimedia platform

(March 30, 2010) DECISIVE Media has launched a comprehensive multimedia platform to provide culturally relevant news and information to minority consumers that helps them make evaluate purchases on products and services.

The launch of the new Web site www.decisivemagazine.com kicks off with sponsorship from Ford Motor Company (www.FordUrban.com), including a chance to win a vacation to a Caribbean island for two. 

DECISIVE Media incorporates a variety of communication methods, including targeted lists, national print and online digital magazines, e-newsletters, an interactive Web site, social media, and video content. The newly redesigned Web site allows optimum searches for products and services, including vehicles, travel, business, entertainment, health & fitness, and fine dining.

The magazine's tagline is the "Best Source for Cultural and Consumer News." According to Randi Payton, founder of DECISIVE Media, "Consumers are spending less these days, and they're also spending smarter and doing more research to make buying decisions." Payton says the magazine and site are designed to fill the information void that will enable them to get more for their dollars.

Editorial coverage in the magazine includes products and services, autos, travel, business, entertainment, health, green, household, pets, fitness, and food. The platform also takes multimedia to another level by serving the multicultural market with the latest in digital publishing technology.

DECISIVE is published quarterly as a companion to African Americans On Wheels and is distributed as an insert in newspapers around the country, online digitally, and at major cultural events. Currently, subscriptions to the digital magazines are free. A newsstand edition will launch later this year.

For more information, or to contact us, phone 301-880-7007 or send an e-mail to publisher@decisivemagazine.com.

Go to Target Market News homepage

Black Cable TV Ratings for Week of March 22 - 28 Tyler Perry, master promoter, dominates Top 25 black cable viewing

Diann Burns to host second season of Chicago Urban League's nextTV series

Digital study: African-Americans more likely to watch video on mobile devices

Black TV Ratings for Week of March 22 - 28 Black viewers make road to NCAA's Final Four a ratings winner for CBS

Survey: African-Americans more optimistic than whites on financial status

BET's Debra Lee talks about her leadership lessons and management style

The Wendy Williams show picked up for another season with more markets

AP & Associates finds success as a black ad agency in Scottsdale Arizona

Commonground Marketing debuts new Miller Lite spot during NCAA games

Chicago Urban League to hold its First Annual Spring Summit April 8th


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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