Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Diann Burns to host
second season of Chicago Urban League's nextTV series
30, 2010) nextTV: Change You Can See, the Chicago Urban League's Emmy
award-winning business and lifestyle television series, launches its
second season on April 11, 2010 with new host Diann Burns. The new
season of the fast-paced, reality-style program that showcases the
economic empowerment work of the Chicago Urban League will air Sundays
at 8:00 a.m. on FOX Chicago (WFLD) with encore broadcasts at 12:30 p.m.
on My50 Chicago (WPWR). Burns will host all thirteen episodes of the
second season of nextTV.
"We are excited that Diann Burns is returning to Chicago television and
that she's doing it with our award winning series," said Herman Brewer,
acting president and CEO of the Chicago Urban League. "Last year nextTV
raised the bar for well-produced programming that promotes positive
cultural images while demonstrating how the Urban League creates
pathways to economic success for individuals and businesses. With Diann
as our new host, and our dynamic team led by executive producer Tracey
Scruggs Yearwood, nextTV will raise the bar even higher and continue
inspiring people to pursue their economic goals."
Diann Burns is one of the nation's most recognizable television news
journalists. For nearly 25 years she informed Chicago viewers about the
people, places, and issues that made headlines. Burns has received one
national Emmy award and ten regional Emmy awards for various reports and
news coverage. From 2003 to early 2008 she anchored the 5, 6 and 10 p.m.
news at CBS 2 (WBBM). Prior to that, Burns was co-anchor of the top
rated 5 and 10 p.m. newscasts at ABC 7 (WLS).
"I'm thrilled to host the second season of nextTV," said Burns. "This
partnership with the Chicago Urban League is a great opportunity to do
what I love, in a different format, and give back to the community. I've
seen firsthand the positive impact the Chicago Urban League has on the
community, and nextTV takes their mission to a whole new level -- a
level that's very timely and exciting."
The second season of nextTV will see the return of the popular nextONE
segment that follows entrepreneurs in the Urban League's intensive
business accelerator program. Also returning is the career makeover
feature, money matters segments, and new features on going green and
"doing good in the hood," that will highlight people who are driving
positive change in the community.
Season two previews and archived episodes of the first season of nextTV,
including an interactive blog, can be viewed at www.changeyoucansee.com.
Season two sponsors of nextTV include BP, Allstate, ComEd, and The Black
McDonald's Operators Association. Production support for nextTV is
provided by Media Process Group.
In addition to hosting the second season of nextTV, Diann Burns will
moderate a roundtable discussion at the Chicago Urban League's April 8
spring summit. The summit, which focuses on the link between education
and economic empowerment, features CEO panel discussion, moderated by
Burns, that will include: Mellody Hobson, president, Ariel Investments;
Dr. Julianne Malveaux, president, Bennett College for Women; Ron
Huberman, CEO, Chicago Public Schools; and Valarie King-Bailey, CEO,
OnShore Technology Group. For more information about the spring summit,
Established in 1916, the Chicago Urban League is a civil rights
organization that empowers and inspires individuals to reach and exceed
their economic potential. The Chicago Urban League supports and
advocates for economic, educational and social progress for African
Americans through our agenda focused exclusively on economic empowerment
as the key driver for social change. For more information visit
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that