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 Communications
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of March 22 - 28
Tyler Perry, master promoter, dominates Top 25 black cable viewing

(March 31, 2010) The halo effect of Tyler Perry enveloped cable TV again this past week as the theatrical release of "Why Did I Get Married Too" comes tomorrow. As he has done with previous movies, Perry developed a one-hour talk show special featuring cast members under the title, The Tyler Perry Show. The TBS program captured the No.1 spot on the Top 25 cable chart for black households with 2.1 million viewers.

But wait, there's more. BET also aired the Tyler Perry special and grabbed almost a million viewers. TNT got in the act by again airing the 2007 film Why Did I Get Married as a movie offering and was just short of picking up a million viewers. All things Perry accounted for a total 11.2 million viewers of the Top 25.

TBS, home of Perry's Meet the Browns and House of Payne, didn't suffer any from Tyler omnipresence. It was again the most watched cable network in black households with 9.4 million tuning in. BET was second with 5.1 million for six shows. Nickelodeon was third with 3.7 million for four chart making shows.

The total number viewers watching the Top 25 cable show in black households, according to Nielsen, was down 17 percent from the previous week to 26 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

THE TYLER PERRY SHOW

TBS

9.6

13.9

2,112

2

MEET THE BROWNS

TBS

7.7

11.1

1,731

3

BAD GIRLS CLUB

OXYGEN

7.6

11.1

1,509

4

MEET THE BROWNS

TBS

7.1

10.4

1,521

5

WWE ENTERTAINMENT

USA

6.2

9.0

1,170

6

HOUSE OF PAYNE

TBS

5.8

8.5

1,204

7

NBA REGULAR SEASON WED

ESPN

5.7

8.6

1,029

8

MEET THE BROWNS

TBS

5.5

8.4

1,105

9

WWE ENTERTAINMENT

USA

5.4

7.6

950

10

KIDS CHOICE 10

NICK

5.2

8.8

1,293

11

WHY DID I GET MARRIED

TNT

5.1

8.4

949

12

THE TYLER PERRY SHOW

BET

4.8

7.5

884

13

THE FAMILY CREWS

BET

4.7

6.5

1,019

14

HOUSE OF PAYNE

TBS

4.7

6.8

1,006

15

THE FAMILY CREWS

BET

4.6

6.4

981

16

BET MOVIE OF THE WEEK

BET

4.5

6.4

813

17

VICTORIOUS

NICK

4.5

7.2

1,067

18

THE FAMILY CREWS

BET

4.2

6.5

778

19

THE FIRST 48

A&E

3.9

5.7

725

20

NBA REGULAR SEASON SUN

ESPN

3.8

5.5

693

21

EVERYBODY HATES CHRIS

NICK

3.8

5.6

712

22

MOVIE

LIFETIME

3.8

5.5

686

23

MEET THE BROWNS

TBS

3.7

6.1

734

24

EVERYBODY HATES CHRIS

NICK

3.7

5.4

692

25

BET MOVIE OF THE WEEK

BET

3.7

5.5

672

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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