Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
moves beyond controversy and brings back its Step Off competition
(March 30, 2011) The Sprite Step Off is back. The tournament-style
competition returns with a six-city tour kicking off on March 19 in
Charlotte, N.C. with teams from across the country competing for two
$100,000 grand prizes in scholarships. Regional event competitions also
will take place in Chicago, New York, Atlanta, Los Angeles and Houston,
with the winning teams advancing to the national championship in
Washington D.C. on May 21.
Last year's winners, the Zeta Tau Alpha sorority from the University of
Arkansas, shook up competitors from historically black colleges,
universities, fraternities and sororities where stepping has its roots.
So heated was the controversial outcome that a tie was ultimately
declared, with Sprite also awarding a $100,000 scholarship to Indiana
University's TAU Chapter of Alpha Kappa Alpha Sorority.
This 2011 Sprite Step Off officially kicked-off with an online
application submission which began Feb. 10 and concluded on March 13.
Interested fraternities and sororities entered the competition by
submitting a short performance video that showcased their step talents
and highlighted their positive contributions to their community. Sprite
Step Off breaks the mold of traditional step competitions by creating a
platform that focuses on scholarship, education and community service.
"Sprite Step Off gives college students an outlet to showcase creative
self-expression through the art of step while promoting the importance
of higher education and being active," said Augusto Elias, Sprite Brand
director, Coca-Cola North America. "Sprite sees stepping as a vehicle to
empower this innovative generation to spark their creativity and fresh
thinking while giving back to the community."
Sprite will enlist the National Step Show Alliance to oversee and manage
the scoring and judging during all phases of the competition. Supporting
community service initiatives has been a core element of the National
Pan-Hellenic Council's nine organizations since their founding. These
organizations include: Alpha Kappa Alpha Sorority, Inc., Alpha Phi Alpha
Fraternity, Inc., Delta Sigma Theta Sorority, Inc., Zeta Phi Beta
Sorority, Inc., Iota Phi Theta Fraternity, Inc., Kappa Alpha Psi
Fraternity, Inc., Sigma Gamma Rho Sorority, Inc., Phi Beta Sigma
Fraternity, Inc. and Omega Psi Phi Fraternity, Inc.
"Stepping has a uniquely positive impact on the college experience of
our youth and we commend Sprite for its continued commitment to the
National Pan-Hellenic Council and for partnering with the Greek
community to build the art form in the right way," said Jennifer M.
Jones, NPHC National President. "Sprite is showcasing the art of step
and the creativity of our students to a national audience. The program's
emphasis on service to our local communities is particularly important,
with much needed outreach that promotes the benefits of physical fitness
and education to the next generation of students."
The selected teams will compete at venues in cities nationwide,
Charlotte, N.C. - March 19
New York, N.Y. - March 26
Atlanta, Ga. - April 2
Los Angeles, Calif. - April 9
Houston, Texas - April 16
Chicago, Ill. - April 30
The first place fraternity and sorority winners from each regional event
will receive travel to the championship event in Washington D.C. on May
21. The event will feature the top 12 teams -- six fraternities and six
sororities -- as they compete to see who will bring home the Sprite Step
Off II crown. Tickets for the regional events are $20 and are available
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...