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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Sprite moves beyond controversy and brings back its Step Off competition

(March 30, 2011) The Sprite Step Off is back. The tournament-style competition returns with a six-city tour kicking off on March 19 in Charlotte, N.C. with teams from across the country competing for two $100,000 grand prizes in scholarships. Regional event competitions also will take place in Chicago, New York, Atlanta, Los Angeles and Houston, with the winning teams advancing to the national championship in Washington D.C. on May 21.

Last year's winners, the Zeta Tau Alpha sorority from the University of Arkansas, shook up competitors from historically black colleges, universities, fraternities and sororities where stepping has its roots. So heated was the controversial outcome that a tie was ultimately declared, with Sprite also awarding a $100,000 scholarship to Indiana University's TAU Chapter of Alpha Kappa Alpha Sorority.

This 2011 Sprite Step Off officially kicked-off with an online application submission which began Feb. 10 and concluded on March 13. Interested fraternities and sororities entered the competition by submitting a short performance video that showcased their step talents and highlighted their positive contributions to their community. Sprite Step Off breaks the mold of traditional step competitions by creating a platform that focuses on scholarship, education and community service.

"Sprite Step Off gives college students an outlet to showcase creative self-expression through the art of step while promoting the importance of higher education and being active," said Augusto Elias, Sprite Brand director, Coca-Cola North America. "Sprite sees stepping as a vehicle to empower this innovative generation to spark their creativity and fresh thinking while giving back to the community."

Sprite will enlist the National Step Show Alliance to oversee and manage the scoring and judging during all phases of the competition. Supporting community service initiatives has been a core element of the National Pan-Hellenic Council's nine organizations since their founding. These organizations include: Alpha Kappa Alpha Sorority, Inc., Alpha Phi Alpha Fraternity, Inc., Delta Sigma Theta Sorority, Inc., Zeta Phi Beta Sorority, Inc., Iota Phi Theta Fraternity, Inc., Kappa Alpha Psi Fraternity, Inc., Sigma Gamma Rho Sorority, Inc., Phi Beta Sigma Fraternity, Inc. and Omega Psi Phi Fraternity, Inc.

"Stepping has a uniquely positive impact on the college experience of our youth and we commend Sprite for its continued commitment to the National Pan-Hellenic Council and for partnering with the Greek community to build the art form in the right way," said Jennifer M. Jones, NPHC National President. "Sprite is showcasing the art of step and the creativity of our students to a national audience. The program's emphasis on service to our local communities is particularly important, with much needed outreach that promotes the benefits of physical fitness and education to the next generation of students."

The selected teams will compete at venues in cities nationwide, including:

Charlotte, N.C. - March 19
New York, N.Y. - March 26
Atlanta, Ga. - April 2
Los Angeles, Calif. - April 9
Houston, Texas - April 16
Chicago, Ill. - April 30

The first place fraternity and sorority winners from each regional event will receive travel to the championship event in Washington D.C. on May 21. The event will feature the top 12 teams -- six fraternities and six sororities -- as they compete to see who will bring home the Sprite Step Off II crown. Tickets for the regional events are $20 and are available at www.spritestepoff.com.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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