AKA sorority president denounces Clear Channel's decision to fire Tom Joyner

(March 30, 2009) Alpha Kappa Alpha's international president, Barbara A. McKinzie, expressed outrage over Clear Channel Communications' decision to summarily remove Tom Joyner's show from the Chicago market. She characterized this as symptomatic of a narrow-minded "marketing mindset" from executives who view the black community as a monolith and who make decisions about the African-American consumer through their misguided perceptions about the urban market.

Dismissing it as a "bad business decision," McKinzie said the view that "all blacks think alike" is an extension of a bygone era of arrogance and ignorance.

In response to this decision, she dispatched an e-blast to Alpha Kappa Alpha's 225,000 members worldwide where she directed those in Chicago to use that time slot to log on to the blackamericaweb.com to hear the show. She also advised members to shed their portfolios of Clear Channel stock (C C Media Holdings, on OTCBB under the ticker symbol CCMO) until this decision is rescinded and Joyner is restored to his place on Chicago's airwaves.

McKenzie also urged members to pen letters of indignation to Clear Channel principals, including those at the corporate headquarters in San Antonio. She said the flurry of letters would serve as a preemptive hedge to signal to other markets that this "type of disrespect" will not be tolerated.
 
"African Americans represent a wide spectrum of viewpoints and interests and cannot be lumped into one listening pool. Tom Joyner provides a unique mix of information, entertainment, provocative commentary and a forum to incite the community to action," she declared.

Echoing Joyner's self description as a voice who has "super-served" the community, she credits him for being the stimulus that inspired African Americans to vote. "His constant and repeated pleas inspired blacks to vote and played a key role in the election of the first black president," she noted.

She also cited Joyner's novel "Take A Loved One to the Doctor Day", as a valuable vehicle for raising awareness about the importance of being healthy. "It is a documented fact that there are wide health disparities in the African-American community," she stated. "This initiative has been effective in addressing and bridging the health care gap."

She noted that Joyner has single-handedly raised millions so that African-American students can attend historically black colleges and universities. He has also used the power of his platform, she said, to raise funds for HBCUs.

On a sentimental note, she praised him for using his show to raise the profile of courageous black females whose compelling stories inspire all African Americans.

She said that the positions Joyner advance parallel Alpha Kappa Alpha's positions on economic empowerment, health, political awareness, and education. For this reason, she called Tom Joyner "a partner in promoting Alpha Kappa Alpha's mission."

While acknowledging Steve Harvey's unique talent, and appeal, she said the demographic he attracts is completely different from Joyner's and that Clear Channel should embrace this diversity.

"Surely a market as vast as Chicago's can accommodate two different views and two different talents."

Chastising Clear Channel executives, McKinzie offered a basic lesson: "Knowing one's market is taught in Business 101. It's clear that these decision makers have dramatically departed from the principles taught in business school. The pushback against this decision -- and the callous manner in which it was executed -- will result in plummeting ratings, reduced share and a retreat from all of its properties."

"Through Alpha Kappa Alpha's infrastructure and quick-fire response, we will lead the way to make sure that those who issued this misguided decision learn the lesson and suffer the consequences."

Alpha Kappa Alpha is the first Greek-lettered sorority established and incorporated by African American college women. The sorority, now headquartered in Chicago, IL,  was founded on January 15, 1908, at Howard University in Washington, D.C., by a group of nine students, led by Ethel Hedgeman Lyle.

AKA was formed to break barriers for African American women in areas where little power or authority existed to create a lack of opportunities for minorities and women in the early twentieth century. Consisting of college-educated African, Caucasian, Asian, Native American, and Hispanic women, the sorority serves today through a membership of more than 200,000 women in over 975 chapters in the United States and several other countries.


Go to Target Market News homepage

 

  New Date - Just 4 Weeks Away!





Insights to Increase
Your Share of a
Changing African-
American Market
 
By Pepper Miller
and Herb Kemp

African Americans have more influence on today's culture and taste than any other ethnic group in the world. What's Black About It? is a new book with a fresh perspective on changing the views of corporate America and how they market to the African-American consumer.

This book presents historical, psychological, and cultural influences that delve far deeper into the Black experience than other ethnic marketing books which may only include a general chapter or two on Black consumers

Click here to order


 14th Annual Edition
Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order
The Buying Power of Black America report

_________________________________________________________________________________________

The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________