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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Coca-Cola investing $6 million for safe water projects throughout Africa

(March 28, 2011) The Coca-Cola Company and The Coca-Cola Africa Foundation announced that $6 million will be dedicated to water and sanitation partnerships aimed at improving the lives of an estimated 250,000 women and girls on the African continent. The announcement was made as part of a high-level leadership event on World Water Day, including remarks from U.S. Secretary of State Hillary Rodham Clinton and World Bank President Robert Zoellick.

Through RAIN, which will provide at least 2 million people with access to safe drinking water and sanitation by 2015, The Coca-Cola Company's $6 million contribution will have an impact on women and girls in African countries including Algeria, Kenya, Liberia, Morocco, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland, Tanzania, Tunisia, and Uganda.

In addition, in 2011, RAIN will continue to support multi-year initiatives being implemented through the Water and Development Alliance (WADA), The Coca-Cola Company's partnership with United States Agency for International Development (USAID) in Angola, Burundi, Egypt, Ghana, Malawi, Mozambique, South Africa, and Tanzania.

"The water and sanitation crisis affects billions of people every day, but the impact on women and girls is particularly devastating," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "Supporting initiatives that promote access to water for women and girls is a building block for community health with a ripple effect on social and economic empowerment. This is a win-win for everyone."

Providing access to safe water, sanitation and hygiene is critical for creating healthy communities around the world. The World Health Organization estimates that African women and children spend up to 40 billion hours collecting water each year; time that could otherwise be spent learning, working or caring for their families. Because of the distance many women are required to travel to retrieve clean water, they often resort to using unsafe surface water sources, putting themselves and their families at risk of life-threatening diseases. Additionally, data from the United Nations show that a child dies every 15 seconds on average from the diarrheal and malnutrition impacts related to unsafe water, inadequate sanitation or insufficient hygiene.

In Rwanda, Coca-Cola is working with development organization Water For People and other partners to provide access to water for approximately 17,000 people in the Gahanga and Masaka districts of Kicukiro. Coca-Cola's funds are helping to leverage significant contributions from local government and communities, an indication of ownership that is critical for sustainability.

In 2011, the provision of water access in two schools and sanitation access in four schools should help increase the attendance of female learners who often don't attend school due to the absence of proper sanitation facilities. In addition, 17 new community tap stands in the Gahanga sector will help to decrease the amount of time women and girls spend traveling to collect water.

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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