Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Coca-Cola investing $6 million for safe water projects throughout Africa
(March 28, 2011) The Coca-Cola Company and The Coca-Cola Africa
Foundation announced that $6 million will be dedicated to water and
sanitation partnerships aimed at improving the lives of an estimated
250,000 women and girls on the African continent. The announcement was
made as part of a high-level leadership event on World Water Day,
including remarks from U.S. Secretary of State Hillary Rodham Clinton
and World Bank President Robert Zoellick.
Through RAIN, which will provide at least 2 million people with access
to safe drinking water and sanitation by 2015, The Coca-Cola Company's
$6 million contribution will have an impact on women and girls in
African countries including Algeria, Kenya, Liberia, Morocco, Nigeria,
Rwanda, Sierra Leone, South Africa, Swaziland, Tanzania, Tunisia, and
In addition, in 2011, RAIN will continue to support multi-year
initiatives being implemented through the Water and Development Alliance
(WADA), The Coca-Cola Company's partnership with United States Agency
for International Development (USAID) in Angola, Burundi, Egypt, Ghana,
Malawi, Mozambique, South Africa, and Tanzania.
"The water and sanitation crisis affects billions of people every day,
but the impact on women and girls is particularly devastating," said
Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "Supporting
initiatives that promote access to water for women and girls is a
building block for community health with a ripple effect on social and
economic empowerment. This is a win-win for everyone."
Providing access to safe water, sanitation and hygiene is critical for
creating healthy communities around the world. The World Health
Organization estimates that African women and children spend up to 40
billion hours collecting water each year; time that could otherwise be
spent learning, working or caring for their families. Because of the
distance many women are required to travel to retrieve clean water, they
often resort to using unsafe surface water sources, putting themselves
and their families at risk of life-threatening diseases. Additionally,
data from the United Nations show that a child dies every 15 seconds on
average from the diarrheal and malnutrition impacts related to unsafe
water, inadequate sanitation or insufficient hygiene.
In Rwanda, Coca-Cola is working with development organization Water For
People and other partners to provide access to water for approximately
17,000 people in the Gahanga and Masaka districts of Kicukiro.
Coca-Cola's funds are helping to leverage significant contributions from
local government and communities, an indication of ownership that is
critical for sustainability.
In 2011, the provision of water access in two schools and sanitation
access in four schools should help increase the attendance of female
learners who often don't attend school due to the absence of proper
sanitation facilities. In addition, 17 new community tap stands in the
Gahanga sector will help to decrease the amount of time women and girls
spend traveling to collect water.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...