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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Amtrak unveils multicultural programs for National Train Day observance in May

(March 29, 2011) Amtrak will mark the fourth annual observance of National Train Day on May 7 with some help from singer, actress and philanthropist, Gladys Knight. As national spokesperson, Knight will host a signature event at Washington, D.C.'s historic Union Station.

National Train Day commemorates the 142nd anniversary of the transcontinental railroad's inception by bringing to life the rich history of how trains have transformed America.

"Gladys Knight is a natural fit for Amtrak and National Train Day. Just as her music bridges generations by connecting with young and old alike, Amtrak and trains connect people to one another -- both onboard and from coast-to-coast," says David Lim, Chief Marketing Officer, Amtrak.

Ever since recording her GRAMMY-winning single, "Midnight Train to Georgia," Knight has felt a deep connection to trains and wanted to partner with Amtrak. "Trains are tightly woven into the history of our country and have definitely played a leading role in my life and career. I'm thrilled to be a part of the National Train Day celebrations, especially this year as Amtrak commemorates its 40th anniversary," says Knight.

In addition to the Washington, D.C. event, Amtrak is hosting National Train Day festivities at other stations across the country -- including Chicago, Los Angeles and Philadelphia. Each free event in the four major markets takes place from 11:00 a.m. -- 4:00 p.m. and will feature live entertainment, interactive and educational exhibits, kids' activities, model trains and tours of Amtrak equipment, freight and commuter trains, and notable private railroad cars.

"This year's event will kick-off the 40th anniversary of Amtrak and is an opportunity to celebrate the company's contributions to the history and future of passenger rail in this country," said Emmett Fremaux, Vice President – Marketing and Product Development, Amtrak. "National Train Day promises to delight the kid in all of us with a day dedicated to celebrating all things rail."

Events in the four major markets will feature an exclusive element to further excite and educate train enthusiasts, including:

•40th Anniversary "Exhibit Train" (Washington, D.C.): Washington, D.C.'s National Train Day event will serve to launch the nationwide tour of the 40th anniversary "Exhibit Train." The exhibit will consist of two locomotives, three renovated baggage cars displaying historic advertising, uniforms, photos, and other memorabilia, and an Amtrak Bistro car to be used as a retail center and for various exhibits.

•The Great Migration (Philadelphia): African-Americans migrated from the South to the Northeast, Midwest and West via passenger (and sometimes freight) trains during the early 20th century. This exhibit will chronicle The Great Migration, which lasted until 1930 and was a step in the full nationalization of the African-American population.

•B&O Railroad and the Civil War (Washington, D.C.): The B&O Railroad owned the only line into Washington, D.C. during the Civil War playing a critical role during the conflict. Abraham Lincoln made only five historic railroad journeys during his presidency -- all across the B&O's line. This interactive exhibit is presented in partnership with the Baltimore and Ohio Railroad Museum.

•East Meets West - The Chinese American in Railroad (Los Angeles): Archived photos, facts and stories of the 19th century Chinese contribution to the development of the railroad will be displayed at this exhibit in partnership with local Asian community and cultural organizations.

•California Missions (Los Angeles): The 21 California Missions along the El Camino Real (also known as The Royal Highway located between San Diego and San Francisco) will be showcased at this exhibit. A California Mission docent will be on hand to speak about the history of the Missions and their connection to the railroad and an Amtrak representative will speak about current travel routes and trips.

•Hands On The Past: Mexican Contributions To The Railroad (Chicago): During World War II, thousands of Mexicans came to the U.S. under a guest worker program called the "Railroad Braceros" to build and maintain our nation's passenger railroad system. This exhibit will honor their contributions to the nation's railroad.

IMAGES USA is the advertising agency of record for Amtrak's general market and multicultural programs.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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