Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
unveils multicultural programs for National Train Day observance in May
(March 29, 2011) Amtrak will mark the fourth annual observance of
National Train Day on May 7 with some help from singer, actress and
philanthropist, Gladys Knight. As national spokesperson, Knight will
host a signature event at Washington, D.C.'s historic Union Station.
National Train Day commemorates the 142nd anniversary of the
transcontinental railroad's inception by bringing to life the rich
history of how trains have transformed America.
"Gladys Knight is a natural fit for Amtrak and National Train Day. Just
as her music bridges generations by connecting with young and old alike,
Amtrak and trains connect people to one another -- both onboard and from
coast-to-coast," says David Lim, Chief Marketing Officer, Amtrak.
Ever since recording her GRAMMY-winning single, "Midnight Train to
Georgia," Knight has felt a deep connection to trains and wanted to
partner with Amtrak. "Trains are tightly woven into the history of our
country and have definitely played a leading role in my life and career.
I'm thrilled to be a part of the National Train Day celebrations,
especially this year as Amtrak commemorates its 40th anniversary," says
In addition to the Washington, D.C. event, Amtrak is hosting National
Train Day festivities at other stations across the country -- including
Chicago, Los Angeles and Philadelphia. Each free event in the four major
markets takes place from 11:00 a.m. -- 4:00 p.m. and will feature live
entertainment, interactive and educational exhibits, kids' activities,
model trains and tours of Amtrak equipment, freight and commuter trains,
and notable private railroad cars.
"This year's event will kick-off the 40th anniversary of Amtrak and is
an opportunity to celebrate the company's contributions to the history
and future of passenger rail in this country," said Emmett Fremaux, Vice
President – Marketing and Product Development, Amtrak. "National Train
Day promises to delight the kid in all of us with a day dedicated to
celebrating all things rail."
Events in the four major markets will feature an exclusive element to
further excite and educate train enthusiasts, including:
•40th Anniversary "Exhibit Train" (Washington, D.C.): Washington, D.C.'s
National Train Day event will serve to launch the nationwide tour of the
40th anniversary "Exhibit Train." The exhibit will consist of two
locomotives, three renovated baggage cars displaying historic
advertising, uniforms, photos, and other memorabilia, and an Amtrak
Bistro car to be used as a retail center and for various exhibits.
•The Great Migration (Philadelphia): African-Americans migrated from the
South to the Northeast, Midwest and West via passenger (and sometimes
freight) trains during the early 20th century. This exhibit will
chronicle The Great Migration, which lasted until 1930 and was a step in
the full nationalization of the African-American population.
•B&O Railroad and the Civil War (Washington, D.C.): The B&O Railroad
owned the only line into Washington, D.C. during the Civil War playing a
critical role during the conflict. Abraham Lincoln made only five
historic railroad journeys during his presidency -- all across the B&O's
line. This interactive exhibit is presented in partnership with the
Baltimore and Ohio Railroad Museum.
•East Meets West - The Chinese American in Railroad (Los Angeles):
Archived photos, facts and stories of the 19th century Chinese
contribution to the development of the railroad will be displayed at
this exhibit in partnership with local Asian community and cultural
•California Missions (Los Angeles): The 21 California Missions along the
El Camino Real (also known as The Royal Highway located between San
Diego and San Francisco) will be showcased at this exhibit. A California
Mission docent will be on hand to speak about the history of the
Missions and their connection to the railroad and an Amtrak
representative will speak about current travel routes and trips.
•Hands On The Past: Mexican Contributions To The Railroad (Chicago):
During World War II, thousands of Mexicans came to the U.S. under a
guest worker program called the "Railroad Braceros" to build and
maintain our nation's passenger railroad system. This exhibit will honor
their contributions to the nation's railroad.
IMAGES USA is the advertising agency of record for Amtrak's general
market and multicultural programs.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...