Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Williams show picked up for another season with more markets
25, 2010) The Wendy Williams Show, the daily one-hour talk program
hosted by the former radio personality, has been renewed for another
season, syndicators of the show announced.
According to Demar-Mercury executives, The Wendy Williams Show will be
shown in 80 percent of the U.S. through 2012. Carriage covers 18 of the
top 20 markets including New York, Los Angeles, Chicago, Philadelphia,
Dallas and other top markets. Joining the Fox Television Stations group
in presenting the program will be the LIN, Tribune, Local TV, Sinclair,
Raycom and Granite groups.
"Wendy's ability to attract younger demos stands out to both stations
and advertisers in a crowded field of older-skewing talk," Debmar-Mercury
Co-President Ira Bernstein said.
Williams' show currently has better ratings than "Live with Regis &
Kelly" and "Rachael Ray" in the 18-34 women demographic, say Debmar
"Stations have confirmed our belief that Wendy connects with women,
making her one of only a handful of newcomers to succeed in daytime talk
in recent years," says Co-president Mort Marcus.
Broadcast live from New York, The Wendy Williams features Williams'
commentary on celebrity gossip and news events, as well as interviews,
fashion and advice segments in which Williams helps audience members
and viewers handle personal life issues involving sex, relationships,
money and dating.
Debmar-Mercury is a worldwide production and distribution company
specializing in syndication, cable, network, VOD/Pay-Per-View and Pay
TV. The company produces and distributes The Wendy Williams Show and,
in association with Hasbro, Inc., Trivial Pursuit: America Plays; it
distributes Tyler Perry's House of Payne, American Chopper, The
Deadliest Catch, South Park; Family Feud, The Surreal Life family of
celebrity-based reality shows, The Dead Zone, entertaining series for
educational/informational time periods, and an extensive movie library
featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury
is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier
independent filmed entertainment studio.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that