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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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The Wendy Williams show picked up for another season with more markets

(March 25, 2010) The Wendy Williams Show, the daily one-hour talk program hosted by the former radio personality, has been renewed for another season, syndicators of the show announced.

According to Demar-Mercury executives, The Wendy Williams Show will be shown in 80 percent of the U.S. through 2012. Carriage covers 18 of the top 20 markets including New York, Los Angeles, Chicago, Philadelphia, Dallas and other top markets. Joining the Fox Television Stations group in presenting the program will be the LIN, Tribune, Local TV, Sinclair, Raycom and Granite groups.

"Wendy's ability to attract younger demos stands out to both stations and advertisers in a crowded field of older-skewing talk," Debmar-Mercury Co-President Ira Bernstein said.

Williams' show currently has better ratings than "Live with Regis & Kelly" and "Rachael Ray" in the 18-34 women demographic, say Debmar execs.

"Stations have confirmed our belief that Wendy connects with women, making her one of only a handful of newcomers to succeed in daytime talk in recent years," says Co-president Mort Marcus.

Broadcast live from New York, The Wendy Williams features Williams' commentary on celebrity gossip and news events, as well as interviews, fashion and advice segments in which Williams  helps audience members and viewers handle personal life issues involving sex, relationships, money and dating. 

Debmar-Mercury is a worldwide production and distribution company specializing in syndication, cable, network, VOD/Pay-Per-View and Pay TV.  The company produces and distributes The Wendy Williams Show and, in association with Hasbro, Inc., Trivial Pursuit: America Plays; it distributes Tyler Perry's House of Payne, American Chopper, The Deadliest Catch, South Park; Family Feud, The Surreal Life family of celebrity-based reality shows, The Dead Zone, entertaining series for educational/informational time periods, and an extensive movie library featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier independent filmed entertainment studio.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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