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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2011 by
Target Market News Inc.

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Black Cable TV Ratings for Week of March 14 - 20
NCAA's multi-channel format fails to attract big black audience for single game

(March 25, 2011) The NCAA's new strategy of showing every single Men's Basketball game across four networks produced the largest overall audience on record for the early rounds of the Road to the Final Four. However, it also encouraged a lot of channel surfing between games and failed to deliver a single game with enough black audience to make the Top 25 chart of most watched cable shows.

The lineup for the cable Top 25 during the third week of March was much like the second week, with BET and ESPN being the main beneficiaries. BET was again the most viewed network, with 9.7 million watching seven of its chart-making shows. ESPN was second with a total of 5.1 million watching four of its NBA games. TBS was third with 3.2 million tuning in four of its comedies.

Nielsen data show that a total of 28.1 million black viewers watched the Top 25, representing a 5.5 percent decrease from the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

THE GAME  S4

BET

17.2

24.1

3,410

2

LETS STAY TOGETHER

BET

10.3

14.9

1,929

3

BASKETBALL WIVES 2

VH1

8.0

11.7

1,402

4

NBA REGULAR SEASON

ESPN

7.5

11.3

1,496

5

NBA REGULAR SEASON

ESPN

7.5

11.4

1,338

6

THE GAME

BET

7.4

10.4

1,338

7

NBA REGULAR SEASON

ESPN

6.9

9.9

1,309

8

WWE ENTERTAINMENT

USA

5.7

8.0

1,256

9

JERSEY SHORE 2B

MTV

5.4

7.9

927

10

WWE ENTERTAINMENT

USA

5.2

7.1

1,118

11

NBA REGULAR SEASON

ESPN

5.1

8.4

979

12

THE GAME

BET

5.0

7.2

867

13

THE FIRST 48

A&E

5.0

7.4

964

14

ICARLY

NICK

4.8

8.4

1,181

15

LOVE AND HIP HOP

VH1

4.4

6.1

735

16

HOUSE OF PAYNE

TBS

4.2

6.2

867

17

THE GAME

BET

4.1

5.7

749

18

SHAKE IT UP

DISNEY

4.1

6.0

849

19

ARE WE THERE YET

TBS

4.1

5.9

798

20

MANHUNTERS

A&E

4.0

5.9

797

21

MEET THE BROWNS

TBS

3.9

5.7

752

22

LETS STAY TOGETHER

BET

3.9

5.9

762

23

ARE WE THERE YET

TBS

3.8

5.7

801

24

FAMILY CREWS 2

BET

3.8

5.5

681

25

SUITE LIFE ON DECK

DISNEY

3.8

5.4

838

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's cable chart

Go to Target Market News homepage

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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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