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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Verizon adds BET HD to FiOS TV channel lineup in more markets

(March 25, 2011) Verizon is giving FiOS TV customers more high-definition programming with the launch of BET HD.  The new addition to the FiOS TV lineup offers hit music, entertainment and news programming geared toward the African-American audience. 

BET HD is already available to FiOS TV customers in Massachusetts, Rhode Island, Florida, New Jersey, downstate New York, the Philadelphia area, Maryland, Virginia, Harrisburg, Buffalo and Syracuse. All other FiOS TV customers will have the service by March 29.

"Today's consumers are clamoring for more high-definition programming, and the launch of BET HD is a great addition for our FiOS TV subscribers," said Terry Denson, vice president of content strategy and acquisition for Verizon.  "It's an exciting time for FiOS, as we announce more and more programming options every week.  And with BET HD, our customers are getting popular talk shows, original series and all of BET's music programming, all in high definition."

Joseph Molko, senior vice president of content distribution and marketing at MTV/BET Networks, said, "The launch of BET HD on FiOS TV marks an exciting addition for our network.  With the addition of this new offering, we look forward to enhancing the viewing experience for our audience as we deliver the best in black entertainment and culture."

BET is available to all FiOS TV customers on Channels 770 in high definition and 270 in standard definition.  The channel features popular shows like the original series "The Game," talk shows like "The Mo'Nique Show" and reality shows like "Monica: Still Standing."  In addition, BET offers specials like the "BET Awards," "BET Hip-Hop Awards" and "Celebration of Gospel."  BET will also launch "106 & Park" in HD on May 2.

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GM names Brooke Ellis to newly created position of Diversity Media Manager

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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