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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Chicago's Commonground Marketing debuts Miller Lite spots during NCAA games

(March 25, 2010) Miller Lite, the beer that encourages consumers to "Taste Greatness," announced today the debut of a new commercial starring three well-known African-American actors from the African-American community. The commercial was created by Chicago's Commonground Marketing.

The national commercial, titled "PopPop," features comedy legend Garrett Morris of "Saturday Night Live" fame alongside actors Stacey Dash and Jason Weaver. The commercial takes a light-hearted look at a family relationship with Morris playing the grandfather, PopPop, and Weaver as his grandson.

"We are proud to have the support of Garrett, Stacey and Jason in this fun commercial that shows just how far some people will go to enjoy the great taste of Miller Lite," said Ervin Lee, African American marketing director for MillerCoors. "Miller Lite has a history of iconic advertising and we are keeping that tradition alive with our newest spot -- we think consumers are going to love it."

The new 30-second spot launches today during a busy sports window -- the men's college basketball finals, the push towards the pro basketball playoffs and the start of baseball season. The commercial will also be available online at www.MillerLite.com.

The ad was directed by Marcus Raboy, director of the films "Friday After Next" and the upcoming "Whitebread." Raboy also is well known for his work as a director on music videos for artists such as Naughty by Nature, Ice Cube, Rihanna, Sting and Santana, as well as TV commercials. He is part of the Hollywood-based production company DNA, Inc.



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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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