Chicago's Commonground Marketing debuts Miller Lite spots during NCAA games

(March 25, 2010) Miller Lite, the beer that encourages consumers to "Taste Greatness," announced today the debut of a new commercial starring three well-known African-American actors from the African-American community. The commercial was created by Chicago's Commonground Marketing.

The national commercial, titled "PopPop," features comedy legend Garrett Morris of "Saturday Night Live" fame alongside actors Stacey Dash and Jason Weaver. The commercial takes a light-hearted look at a family relationship with Morris playing the grandfather, PopPop, and Weaver as his grandson.

"We are proud to have the support of Garrett, Stacey and Jason in this fun commercial that shows just how far some people will go to enjoy the great taste of Miller Lite," said Ervin Lee, African American marketing director for MillerCoors. "Miller Lite has a history of iconic advertising and we are keeping that tradition alive with our newest spot -- we think consumers are going to love it."

The new 30-second spot launches today during a busy sports window -- the men's college basketball finals, the push towards the pro basketball playoffs and the start of baseball season. The commercial will also be available online at www.MillerLite.com.

The ad was directed by Marcus Raboy, director of the films "Friday After Next" and the upcoming "Whitebread." Raboy also is well known for his work as a director on music videos for artists such as Naughty by Nature, Ice Cube, Rihanna, Sting and Santana, as well as TV commercials. He is part of the Hollywood-based production company DNA, Inc.



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