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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Black TV Ratings for Week of March 14 - 20
March Madness early games fail to make Top 25 of most popular shows

(March 24, 2011) The opening rounds of the NCAA Menís basketball Championship playoffs seemed to be everywhere -- except on among the Top 25 TV shows in black households. With all of the March Madness games being offered across four TV and cable channels, the potential audience for any one game became so divided that none simply made the cut. The NCAA is reporting, however, that this year is setting records for viewership.

Last year, the first week of NCAA Final Four games earned CBS five spots on the Top 25, with each game posting at least one million viewers.

CBS was the most watched TV network of the week, with 11.2 million tuning in nine of its usual favorites. Fox followed with an improved showing over last week of nine million for seven programs. ABC took back third place with 6.9 million watching seven of its shows.

According to Nielsen, the total number of viewers for the Top 25 TV shows was 29.7 million -- a virtual tie with the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICAN IDOL-WEDNESDAY

FOX

10.1

5.3

1,988

2

AMERICAN IDOL-THURSDAY

FOX

8.4

4.4

1,669

3

CSI: MIAMI

CBS

7.9

4.4

1,643

4

NCIS: LOS ANGELES

CBS

7.8

3.8

1,437

5

CRIMINAL MINDS: SUSPECT

CBS

7.7

3.9

1,484

6

CRIMINAL MINDS

CBS

7.4

3.6

1,353

7

APPRENTICE

NBC

6.9

3.4

1,290

8

60 MINUTES

CBS

6.9

3.3

1,254

9

HARRY'S LAW

NBC

6.4

3.1

1,176

10

NCIS

CBS

6.2

3.0

1,129

11

CLEVELAND

FOX

6.0

3.4

1,271

12

THE BACHELOR

ABC

5.8

2.5

942

13

CHICAGO CODE

FOX

5.7

2.8

1,045

14

SECRET MILLIONAIRE

ABC

5.6

3.1

1,148

15

20/20-FRI

ABC

5.6

2.8

1,038

16

DETROIT 1-8-7

ABC

5.5

2.7

1,009

17

PRIVATE PRACTICE

ABC

5.4

2.4

920

18

BACHELOR:AFTER FINAL ROSE

ABC

5.4

2.4

916

19

GLEE

FOX

5.3

2.8

1,055

20

UNDERCOVER BOSS

CBS

5.3

3.0

1,131

21

V

ABC

5.3

2.7

1,017

22

THE GOOD WIFE

CBS

5.3

2.5

945

23

HAWAII FIVE-0

CBS

5.1

2.4

905

24

FAMILY GUY

FOX

5.1

2.8

1,068

25

HOUSE

FOX

5.0

2.5

956

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 chart

Go to Target Market News homepage


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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