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Arbitron
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Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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U.S. Census Bureau
UniWorld Group
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of March 15 - 21
TNT borrows a Tyler Perry page from TBS and lands No.1 show on Top 25 

(March 24, 2010) One of Tyler Perry's comedies was again the No.1 show of the Top 25 cable programs in black households during the third week of March, but TBS wasn't the network that benefited. TNT took a clue from the success of Meet the Browns and House of Payne on TNT and booked Perry's 2007 movie Why Did I Get Married. All three airings made the top ten, and it's the first time that a movie has captured the top cable spot on the chart.

TBS still managed to hang on to its Perry fans and remained the most watched cable network of the week with 9.5 million viewers for six of its Top 25 shows. TNT more than doubled its best weekly audience by posting 8.6 million viewers for seven shows. BET had a more than 200 percent increase in Top 25 audience from the previous week, notching 6.6 million viewers for seven shows.

The total number of viewers for the Top 25 black cable shows, according to Nielsen, was 31.4 million, or 26 percent higher than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

WHY DID I GET MARRIED

TNT

10.8

15.1

2,222

2

HOUSE OF PAYNE

TBS

10.1

15.2

2,118

3

HOUSE OF PAYNE

TBS

9.6

14.4

2,091

4

WHY DID I GET MARRIED

TNT

8.5

13.2

1,553

5

RIP THE RUNWAY

BET

8.4

12.2

1,787

6

WHY DID I GET MARRIED

TNT

8.3

13.4

1,613

7

BAD GIRLS CLUB

OXYGEN

7.9

11.6

1,443

8

MEET THE BROWNS

TBS

7.5

11.3

1,683

9

MEET THE BROWNS

TBS

7.0

10.6

1,517

10

WHY DID I GET MARRIED

TNT

6.8

10.9

1,264

11

MEET THE BROWNS

TBS

6.3

9.9

1,277

12

WWE ENTERTAINMENT

USA

6.1

8.8

1,275

13

WWE ENTERTAINMENT

USA

5.9

8.5

1,223

14

TNT BIG PICTURE MOVIES

TNT

5.9

9.8

1,131

15

NBA REG. SEASON MON

ESPN

5.5

9.3

1,096

16

BET MOVIE OF THE WEEK

BET

5.1

7.6

1,043

17

DREAMGIRLS

TNT

4.8

8.1

893

18

MEET THE BROWNS

TBS

4.5

7.3

859

19

THE FAMILY CREWS

BET

4.3

5.9

852

20

RIP THE RUNWAY

BET

4.2

6.7

814

21

BET MOVIE OF THE WEEK

BET

4.1

6.6

723

22

EVERYBODY HATES CHRIS

NICK

3.9

5.7

787

23

NBA REG. SEASON SUN

ESPN

3.9

5.5

711

24

THE FAMILY CREWS

BET

3.9

6.0

736

25

BET MOVIE OF THE WEEK

BET

3.7

6.2

736

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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